Digital Advertising Operations Manager

Digital Advertising Operations Manager

ACTIVE INTEREST MEDIA HOLDCO INC

Des Moines, IA Job Details $60,000 - $70,000 a year 1 day ago Qualifications Performance dashboard reports Revenue growth Dashboard development Sales proposal development Sales reporting Customer retention Adtech Workflow management (operations management method) Paid advertising campaign management Upselling Email marketing campaigns Sales training Improving operational efficiency ROI Team development Hiring Team management Performance Improvement (PI) Data interpretation Marketing analytics CRM system proficiency Martech Training & development Benchmarking Cross-functional collaboration Data-driven decision making Cross-functional communication Campaign performance reporting

Full Job Description Description:

Active Interest Media is seeking a Digital Advertising Operations Manager / Director to lead, modernize, and scale our digital advertising operations function. This role is responsible for ensuring flawless execution of all paid digital campaigns, while building a high-performing team grounded in accountability, speed, and customer-centric delivery. This leader will play a critical role in transforming our operations into a strategic growth engine—partnering closely with Sales to improve campaign performance, client outcomes, and revenue retention/expansion. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team.

Requirements:

Campaign Execution & Delivery Excellence Own end-to-end execution of all digital campaigns including: Display (O&O and programmatic / extended reach) Email marketing / newsletters Sponsored content and custom programs Social and emerging digital products Video Ensure all campaigns: Launch on time and error-free Are fully aligned with IOs and client expectations Meet or exceed performance benchmarks Implement QA processes and trafficking standards to eliminate execution errors Establish clear SLAs for campaign setup, optimization, and reporting Optimization & Performance Management Lead ongoing campaign optimization strategy across all active campaigns Translate campaign data into actionable insights and recommendations Ensure every campaign includes: Mid-flight optimization checkpoints Post-campaign analysis with clear performance narrative Partner with vendors and platforms (e.g., AdCellerant, programmatic partners) to maximize results Drive improvement in: CTR, conversions, engagement metrics Client ROI and renewal rates Reporting & Insights Delivery Build and enforce a standardized reporting framework Ensure all reports are: o Timely o Accurate o Client-ready Elevate reporting from data dumps ?

strategic insights Provide Sales with:

Clear performance summaries Forward-looking recommendations Upsell/renewal opportunities based on results Team Leadership & Development Lead, coach, and develop the Digital Ad Operations team Establish a culture of: Accountability Responsiveness Continuous improvement Define roles, workflows, and performance expectations Implement training programs to upskill team in: Platforms and tools Optimization techniques Client communication standards Evaluate team structure and recommend hiring or restructuring as needed Sales Partnership & Enablement Act as the primary bridge between Sales and Operations Support Sales in: Building smarter, more effective proposals Setting realistic expectations with clients Structuring campaigns for performance and scalability Educate and train sellers on: o Digital product capabilities Best practices for packaging and positioning What drives campaign success (and failure) Join key client calls as a subject matter expert Process, Systems & Operational Transformation Audit current workflows and implement scalable, repeatable processes Partner on CRM and system integration (e.g., Ad Orbit transition) Establish KPIs and dashboards across: Campaign delivery timelines Performance metrics Team productivity Identify inefficiencies and drive automation and simplification Ensure rate integrity and operational alignment with pricing and packaging Success Metrics On-time campaign launch rate Reduction in errors / makegoods Improvement in campaign performance metrics Reporting turnaround time Sales satisfaction and adoption of digital products Client retention and renewal rates Operational efficiency and throughput Qualifications 5-10+ years in digital advertising operations, ad tech, or campaign management Proven experience leading and developing teams Deep understanding of: Programmatic advertising Ad serving and trafficking Email marketing and audience targeting Campaign analytics and optimization Experience working cross-functionally with Sales teams Strong command of ad platforms, reporting tools, and CRM systems Ability to operate both strategically and tactically Ideal Candidate Profile Builder + operator: comfortable fixing and scaling a function Highly accountable with a bias for action and urgency Strong communicator who can simplify complexity for Sales teams Data-driven with a focus on outcomes, not just activity Comes from a place of "yes" regarding new products, changes or ideas. Thrives in environments that require change, structure, and leadership Is, and is thought of as, un-boring. Why This Role Matters This is a high-impact leadership role with the opportunity to: Transform digital operations into a competitive advantage Directly influence revenue growth and client success Build a best-in-class operational team within a growing media organization Why AIM? Highly engaged, passionate audiences Real product depth across digital, events, and content Entrepreneurial environment with leadership visibility Opportunity to shape revenue—not just chase it If you're a builder, closer, and strategic thinker, we should talk. Top performers have a clear path to leadership and expanded ownership. Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.