Digital Advertising Manager

Digital Ads Manager OOT Box Media — Springfield, IL At OOT Box Media, we're not just running ads — we're building performance systems that turn attention into measurable growth. We're looking for a Digital Ads Manager who understands how to turn data into decisions, knows how to scale what works, and isn't afraid to cut what doesn't. This role is built for someone who thrives in a fast-moving environment, thinks strategically, and takes ownership of performance. This is not a "set it and forget it" ads role. You'll be actively involved in strategy, execution, optimization, testing, reporting, and collaboration across multiple client accounts and platforms. If you're the kind of person who looks at campaign data and immediately starts identifying ways to improve performance, you'll fit right in. What You'll Do Build, launch, and manage paid advertising campaigns across Meta, Google, and other platforms Develop full-funnel campaign strategies (top, middle, and bottom of funnel) Monitor campaign performance daily and make data-driven optimizations Test audiences, creatives, offers, and campaign structures to improve results Scale winning campaigns and quickly identify underperforming spend Track and analyze KPIs including CPL, CPM, CTR, CAC, and ROAS Ensure accurate tracking setup including pixels, conversion events, tagging, and attribution Collaborate closely with content, video, design, and Client Success teams to align campaign strategy with client goals Provide clear reporting, insights, and strategic recommendations Manage client ad budgets responsibly and maximize efficiency of spend Maintain organized campaign structures, workflows, testing logs, and documentation Stay current on platform updates, trends, and emerging opportunities What Success Looks Like Success in this role means: Improving campaign efficiency and lead quality over time Reducing acquisition costs where possible Scaling successful campaigns strategically Communicating proactively and solving problems quickly Helping clients achieve measurable business growth through paid media What We're Looking For Strong analytical mindset with the ability to interpret data and make confident decisions Ability to manage multiple campaigns, budgets, and priorities simultaneously Highly organized with strong attention to detail Collaborative mindset and strong communication skills Reliable, accountable, and performance-driven Ability to work in a fast-paced, team-oriented environment Curiosity, adaptability, and a desire to continuously improve Experience & Skills We care more about performance, problem-solving, and results than a specific number of years in the industry. We're looking for someone who can demonstrate: Experience managing live paid advertising campaigns Ability to analyze performance data and make strategic decisions Understanding of campaign optimization, testing, and scaling Strong grasp of paid media fundamentals across Meta, Google, or similar platforms Clear examples of measurable results or performance improvements Experience managing active ad spend across multiple campaigns or accounts Bonus points for experience with: Meta Ads Manager Google Ads and YouTube Ads Google Analytics (GA4) Google Tag Manager Conversion tracking and event setup A/B testing frameworks Agency or multi-account environments ClickUp or similar project management platforms Landing page or funnel optimization Why OOT Box Media? We're a performance-driven marketing agency focused on real results — not vanity metrics. We move fast, communicate directly, collaborate closely, and constantly look for ways to improve. This is a team where ideas are tested, strategy matters, and strong execution is valued. You'll have the opportunity to: Take ownership of campaigns and strategy Contribute ideas and testing initiatives Work closely with creative and strategy teams Directly impact client growth Continue developing your skills in a high-performance environment If you're excited by testing, improving, and building campaigns that drive real business results, we'd love to hear from you. Application Instructions When applying, please include: Relevant experience Platforms you've managed Examples of campaign performance or measurable results you've helped generate Applicants who can clearly explain campaign strategy, optimization decisions, and performance improvements will stand out. Compensation & Benefits Full-time position Compensation range: $40,000-$50,000 depending on experience, capability, and performance Opportunity for performance-based growth and advancement Health insurance Paid time off Retirement plan Location This is an in-person position based in Springfield, Illinois due to the collaborative nature of campaign strategy, creative review, and cross-team execution. Relocation before start date is required. Commitment to Diversity OOT Box Media values the creativity and innovation that comes from diverse perspectives. We are an equal opportunity employer and consider all qualified applicants without regard to race, gender, age, disability, veteran status, or any other protected characteristic. Hiring decisions are based on qualifications, merit, and business needs. and help us build campaigns that perform.

Pay:

$40,000.00 - $50,000.00 per year

Benefits:

Health insurance Paid time off Retirement plan

Location:

Springfield, IL 62704 (Required) Ability to

Relocate:

Springfield, IL 62704: Relocate before starting work (Required)

Work Location:

In person