Senior Manager, Lifecycle, Loyalty & Promotions Marketing

The Senior Manager, Lifecycle, Loyalty & Promotions Marketing will play a pivotal role in driving incremental revenue growth and increased member engagement for Marriott Bonvoy, the loyalty program of Marriott International, through strategic promotions and compelling marketing strategies. They will be responsible for the development and execution of marketing campaigns that drive engagement and loyalty throughout the customer lifecycle, maintaining a deep understanding of the customer at every stage of their journey to deliver products, promotions, and experiences that meet their needs and increase lifetime value. Key responsibilities include analyzing customer data to inform strategy and collaborating with cross-discipline teams to enable cohesive and effective global marketing initiatives, while optimizing the digital customer experience and supporting the enhancement of our promotions' capabilities, including technology, data, use of machine learning, and adaptation to emerging business needs through creative marketing solutions. This role reports to the Director, Lifecycle; Loyalty & Promotions Marketing.

CANDIDATE PROFILE

Education and Experience Required 4-year degree from an accredited university in Business Administration, Marketing, or related major 6+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance. Strong foundation with CRM/customer marketing program measurement, including audience segmentation, promotion development and management, and ROI analysis. Expertise in managing end-to-end marketing campaign development Knowledge of and experience with marketing technology (Martech) and promotion capabilities, with the ability to implement best practices in marketing promotions. Education and Experience Preferred Prior experience in marketing loyalty programs

CORE WORK ACTIVITIES

Marketing Campaigns & Promotions Build campaigns aligned with lifecycle marketing strategies to drive member acquisition, engagement, retention and reactivation. Utilize consumers insights to inform loyalty marketing campaigns and promotions strategy development and execution. Support evolution and optimization of loyalty promotions with a focus on member expansion and engagement, taking into consideration changing requirements of emerging businesses and new offerings. Support projects and initiatives that enable enhanced member experiences and drive incremental revenue. Understand how broad and targeted promotions can support new and existing offerings and support growth of the promotions program. Demonstrate continuous innovation and improvement - e.g., integrate new offerings into promotions planning and execution, including promotions structures, marketing, digital experience, etc. Understand and report on campaign and promotion effectiveness for internal and external partners. Use reporting to identify opportunities and best practices, implementing to improve performance. Execute test and learn curriculum and analyses campaign performance to optimize results. Research industry and competitive marketplace for opportunities and improvements. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more. Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only :

Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually. Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions. Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.