VP- US Marketing

VP- US Marketing l'Oréal - 4.0 El Segundo, CA Job Details Full-time $172,000 - $250,000 a year 19 hours ago Qualifications Managing marketing teams Nielsen E-commerce Sales data analysis Marketing online analytics Bachelor's degree Media data analysis Marketing analytics Media buying and planning Senior leadership

Full Job Description Title:

Vice President- US Marketing Location:

El Segundo, CA (L'Oréal West) Position Summary We are seeking a visionary Vice President of Marketing to lead our brand strategy, capturing the hearts and minds of consumers with the ability to think big; create bold, market-defining campaigns and on-the ground activations with an obsession for executional excellence. This role requires a leader with an external focus and consumer-centric mindset with the ability to translate consumer/shopper insights into actionable plans that drive brand, customer and market growth. The ideal candidate has excellent communication skills, a human-centric leadership style and a winning drive for success.

Key Responsibilities US Brand Vision:

Define and execute the short- and long-term US marketing roadmap to sustain market-leading growth and elevate brand equity.

Product Launches:

Oversee the US launch calendar, adapting global concepts into highly relevant, localized campaigns that resonate with diverse US consumers.

Category Growth:

Maximize the commercial potential of core franchise pillars while successfully pioneering new sub-categories.

Social & Influencer Excellence:

Champion brand heritage by driving next-generation campaigns across TikTok, Instagram, YouTube, and emerging channels.

Community Cultivation:

Lead the strategy for creator and influencer partnerships, elevating professional makeup artists (MUAs) and beauty enthusiasts who advocate for the brand.

P&L and Budget Management:

Manage the US marketing budget with strong fiscal discipline, ensuring maximum efficiency, tracking ROI, and aligning spend to strategic growth drivers.

Retail Partnerships:

Partner with Brand Activation and Digital teams to build groundbreaking in-store and online marketing initiatives for key US retailers.

Market Analysis & Insights:

Leverage consumer insights, social listening, and sales data to proactively identify market opportunities, competitive threats, and beauty trends.

Inspire & Empower:

Lead, mentor, and develop a high-performing team of marketing professionals, fostering a culture of psychological safety, collaboration, and creative risk-taking.

Cross-Functional Collaboration:

Act as a critical bridge between the US market and the Global DMI team to influence global product pipelines with US consumer insights as well as playing a key role in inspiring cross-functional collaboration within the US Brand team.

Candidate Profile & Qualifications Education:

Bachelor's degree in Marketing, Business, or a related field required (MBA preferred).

Experience:

12+ years of progressive marketing experience within beauty, with at least 5 years in a senior leadership role.

Digital Mastery:

Deep expertise in the digital landscape, social commerce, creator economies, and modern media buying practices.

Agility & Entrepreneurial Spirit:

Thrives in a fast-paced, high-growth environment. Demonstrates the "test-and-learn" mindset crucial to brand's disruptive DNA.

Analytical Rigor:

Proven ability to translate complex data sets (social metrics, IRI/Nielsen data, retail panel data) into actionable commercial strategies.

People First:

Exceptional leadership skills with a proven track record of managing and upskilling multi-disciplinary teams.

Location:

Ability to work on-site at our El Segundo, CA campus in a hybrid capacity.

Salary Range:

$172,000-$250,000 Base + Bonus