Head of Marketing

What You'll DoFunctional LeadershipOwn Arvist's B2B marketing strategy, roadmap, and success metrics, with clear alignment to company-level pipeline and revenue goalsMake explicit prioritization and tradeoffs across initiatives, audiences, and channels, focusing resources on the highest-impact opportunitiesAct as a senior cross-functional partner to Sales, Product, and Customer Success, leveraging market insights to align stakeholders and sharpen go-to-market prioritiesPositioning, Messaging, & Product MarketingOwn and evolve Arvist's B2B positioning, messaging frameworks, value propositions, and competitive differentiation as the product, market, and competitive landscape continue to developLead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablementMaintain, evolve, and expand core product marketing assets (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) as the product and market continue to develop, ensuring sellers are always equipped with current, compelling materialsLead launches for new products and features, owning end-to-end rollout including targeting, positioning, and sales collateral in close partnership with Product and SalesDemand GenerationOwn B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and industry events (MODEX, ProMat, and similar)Build and run the programs that generate qualified pipeline outbound sequences, paid channels, trade media, and field marketing with clear attribution and targetsPosition Arvist as a thought leader in warehouse intelligence through compelling content that builds trust with operations and supply chain buyersWhat You'll Bring5+ years of experience in B2B marketing, with a proven track record spanning both product marketing and demand generationDeep domain experience in supply chain, logistics, or warehouse technology you understand how operations buyers think, what they care about, and how decisions get made on the floor and in the boardroomA data-driven mindset you live in HubSpot, track performance at every stage of the funnel, and use those insights to continuously optimize campaigns and prioritize spend."Demonstrated ability to set strategy and own execution against ambitious goals, including making hard prioritization calls and tradeoffsExcellent storytelling instincts you can craft sharp narratives and translate them into collateral that GTM teams actually useExperience partnering with senior stakeholders across Sales, Product, and executive leadership, using market insights to drive business strategyComfort operating as a builder: you can be hands-on in the early days while thinking architecturally about what the function needs to look like at scaleHands-on Canva skills you're comfortable designing polished promotional materials, sales decks, and founder presentations yourself, not just directing othersWhy ArvistTake ownership of a marketing function with a strong foundation and real room to grow at a company with proven customers, demonstrated ROI, and a product solving a problem the industry has ignored for decadesDirect access to founders and customers from day oneCompetitive salary and benefits + meaningful equity recblid b5aoswsfgie0xfa4hlb943wulf3w71 Not Specified