Chief Marketing Officer - Crate & Barrel and Crate & Kids

The Chief Marketing Officer for Crate & Barrel and Crate and Kids will be the force behind the most customer-centric brand and shopping experience in specialty retail. This is a chance to build not just brands, but inspiring legacies and best-in-class marketing products that will embed Crate & Barrel's consideration and appeal deep within the hearts and minds of customers, creating 'WOW' moments every single day. They will be a galvanizing leader and dedicated coach who creates high performing teams delivering with accountability, speed, and quality. This role is located in our Northbrook, IL Corporate Office ​ A Day in the Life of a Chief Marketing Officer for Crate & Barrel & Crate & Kids...

Define and Drive Brand Strategy:

Custodian of the brand positioning and experience, charting its direction and ensuring its tenets are a living, breathing expression of the overall company vision, dynamically adjusting to market conditions Forge an

Elite Marketing Organization:

Build, mentor, and inspire a world-class team, uniting leaders across Brand and Creative, Performance Marketing, and Owned Channels Lead with

Data-Driven Acquisition:

Spearhead a deeply analytical, high-performing team focused on cost effective customer acquisition and relentless optimization of spend to maximize growth

Amplify Our Voice:

Establish a profoundly effective communications function that powerfully engages and aligns a broad range of critical stakeholders, including investors, team members, media, policymakers, and the broader business community

Reimagine Go-To-Market:

Architect a scalable and seamless Go-To-Market process, harmonizing strategic inputs with marketing priorities to deliver exceptional customer experiences that simultaneously maximize company revenue and profitability Champion the

Customer:

Maintain an unwavering, rigorous focus on the customer, translating key insights into actionable strategies and communicating them compellingly to internal stakeholders to ensure every customer need is anticipated and met Elevate the

Marketing Ecosystem:

Relentlessly drive continuous improvement and partnerships/collaborations and experiences that consistently and continuously delight our customers

Pioneer Innovation:

Establish groundbreaking methodologies including leveraging of AI across budgeting, reporting, idea generation, and research

Drive Cross-Functional Excellence:

As a member of the Crate Executive Team, the CMO will be expected to collaborate seamlessly and closely with cross-functional leaders and the Brand President to power the business Act as

Fiscal Steward and Strategist:

Responsible for significant financial investments, building contingency plans, and rigorously evaluating results to ensure maximum return on investment What you'll bring to the table... Strategic thinker with the ability to build without heavy agency reliance Experience leading Performance Marketing as well as Owned Channels including Email, SMS, Public Relations and Channel Marketing Strong understanding of the Digital landscape including SEO, SEM, Meta, Pinterest, TikTok, and tools like Google Analytics, Google Adwords, HubSpot, WebTrends, as well as marketing tech stack knowledge Demonstrated ability in building awareness and trial through owned and earned media channels Strength in generating marketing ideas with a willingness to experiment in a measurable way Exceptional analytical, problem solving and organizational skills, and an insatiable drive to make things better Stellar program management and organizational skills; ability to prioritize and manage multiple projects under strict timelines, as well as the ability to work well and deliver results in a demanding, dynamic environment Superior interpersonal skills; ability to build and maintain healthy, high-functioning Executive relationships Proficiency in translating, championing, and presenting marketing strategies and initiatives to audiences at all levels in the organization Strong budget & financial skills with focus on accuracy, accountability and simplicity Courageous, confident, humble leader who motivates & inspires, persuades & aligns, recruits & coaches We'd love to hear from you if you have... 15+ years of broad marketing experience encompassing both brand management and marketing communications Experience in small to mid-sized entrepreneurial companies or start-ups is preferred Experience leading brand management, marketing communications, and insights; and directing product development/innovation teams