Head of Marketing

Head of Marketing Gray Capital LLC Indianapolis, IN Job Details Full-time 16 hours ago Qualifications Visual design Search engine marketing (SEM) strategy development Full Job Description Gray Capital is a vertically integrated multifamily real estate investment firm headquartered in Indianapolis, Indiana. With over $1 billion assets under management and a portfolio spanning more than 1,500 units across Indiana, Michigan, and Ohio, Gray Capital acquires, operates, and optimizes institutional-quality multifamily assets.

The Opportunity:

Gray Capital is looking for a Head of Marketing-a senior, hands-on marketer who will own the Gray Capital brand and drive marketing strategy across our investment platform and residential portfolio. This is not a team management role in the traditional sense; you are a builder, an executor, and a strategic partner to leadership. You will directly manage one marketing professional embedded within Gray Residential, and you will be expected to operate with a high degree of autonomy. The ideal candidate is equally comfortable crafting an investor communication as they are optimizing a digital acquisition campaign or refreshing a brand system.

What You Will Own:

Brand & Identity:

Own the Gray Capital brand across all touch points. Maintain visual identity, voice, and positioning that reflects our institutional quality and market position.

Investor Relations Marketing:

Develop investor-facing materials including investor decks, deal communications, deal summaries, and quarterly updates in partnership with the investment team.

Capital Markets Support:

Support capital raise efforts with compelling, polished marketing collateral. Translate complex investment theses into clar, credible narratives.

Digital & Lead Generation:

Oversee website strategy, SEO, paid, digital, social media, and email marketing across Gray Capital and Gray Residential channels.

Property & Leasing Marketing:

Set and oversee the marketing strategy for Gray Capital's portfolio, including listing platforms, ILS management, photography standards, and campaign performance. The Gray Residential marketing member reports directly to you. -

Content & Thought Leadership:

Build a content engine-market commentary, portfolio updates, social presence-that elevates Gray Capital's profile in the multifamily market.

Systems & Reporting:

Own marketing's presence in HubSpot (CRM), establish attribution and performance reporting, and ensure marketing activity translates to measurable outcomes.

Qualifications:

7+ years of marketing experience, preferably some in real estate, financial services, or investment management Proven track record building and executing multi-channel marketing strategy Tech forward, experience with AI, CRM/marketing automation platforms Experience with digital marketing: paid search/social, SEO, email, and analytics Comfortable producing and directing design assets Familiarity with multifamily or commercial real estate Self-directed Comfortable in a leadership role