Head of Marketing and Strategy (100% On-site in Petoskey, MI)

•Please note: this position is 100% on-site/not remote located in Petoskey, Michigan• Job Overview We are seeking a visionary, energetic, and strategic leader to serve as the Head of Marketing and Strategy for our well-established luxury residential construction and estate services firm in beautiful Petoskey, Michigan. In this pivotal role, you will drive and deliver the overall marketing vision, craft innovative strategies, and effectively manage all marketing initiatives to elevate brand presence across multiple channels. Your expertise will shape the company's growth trajectory by leveraging cutting-edge digital marketing techniques, data-driven insights, and compelling content to engage target audiences. This is an exciting opportunity for a motivated professional passionate about creating and implementing effective, impactful marketing campaigns that deliver measurable results and foster long-term success. The ideal candidate combines strategic leadership with hands-on execution, understands affluent clientele and luxury branding, and has experience marketing within residential construction, architecture, interior design, real estate, or related industries. Duties Develop and execute comprehensive marketing strategies aligned with business objectives, focusing on multichannel marketing including digital, print, social media, and advertising sales. Lead the creation and management of high-impact marketing campaigns utilizing SEO, content marketing, email marketing, Facebook Advertising, Google AdWords, and performance marketing tactics. Oversee the development of engaging content across platforms using Adobe Creative Suite, WordPress, HTML, and copywriting skills to enhance brand visibility and customer engagement. Manage marketing automation tools and analytics platforms such as Google Analytics to monitor campaign performance, optimize ROI, and generate actionable insights. Coordinate product management initiatives to align marketing efforts with product launches, updates, and e-commerce strategies. Lead research efforts to identify market trends, customer needs, and competitive landscape to inform strategic decision-making. Oversee budgeting processes for all marketing activities ensuring efficient allocation of resources while maximizing impact. Experience Proven experience in digital marketing with a strong understanding of SEO, social media marketing, B2B marketing, and multichannel campaigns. Demonstrated success in developing and managing advertising sales initiatives and executing performance-based marketing strategies. Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress development, HTML coding, and email marketing platforms. Strong analytical skills with experience using Google Analytics and other analytics tools to measure campaign effectiveness. Background in research-driven decision making with excellent copywriting skills for diverse content formats. Experience managing budgets for large-scale marketing projects while delivering measurable results. Familiarity with sales processes related to product management and e-commerce environments is highly desirable. Join us as we innovate boldly! Bring your strategic mindset, creative flair, and passion for digital excellence to lead our marketing efforts into a future of growth and success.

Pay:

From $90,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Life insurance Paid time off Professional development assistance Retirement plan Vision insurance Application Question(s): Confirm your understanding that this position is NOT remote and requires 100% on-site/in-office work in

Petoskey, Michigan Education:

Bachelor's (Required)

Experience:

marketing leadership: 5 years (Required) Digital marketing: 5 years (Required) Marketing analytics: 3 years (Required)

Location:

Petoskey, MI 49770 (Preferred) Ability to

Relocate:

Petoskey, MI 49770: Relocate before starting work (Required)

Work Location:

In person