Vice President (VP) of Marketing

Vice President (VP) of Marketing Better Impact Winston-Salem, NC Job Details Full-time 10 hours ago Benefits Paid parental leave Paid holidays Health insurance Dental insurance 401(k) Parental leave Vision insurance Qualifications Conversion rate tracking Marketing campaign leadership Managing marketing teams Team leadership Coaching HubSpot Marketing Hub Marketing strategy development Lead Conversion Team development Hiring B2B business model Budget planning Sales pipeline Brand storytelling Leading team collaboration initiatives SaaS (as product category for technical sales engineers) Brand positioning HubSpot Growth marketing strategy Senior level SaaS Lead generation activity metrics tracking Marketing positioning Channel management Inbound marketing Branding project leadership Team building Marketing campaign budget management Full Job Description

WHO WE ARE

The system of record for volunteer programs worldwide Better Impact is the system of record for volunteer programs at tens of thousands of organizations: nonprofits, hospitals, governments, campuses, and companies. We're G2's #1 volunteer management platform, backed by Brydon Group, a veteran-led private equity firm, and growing fast. We recently acquired one of our largest competitors, and we're building one company and one platform out of two. It's an inflection point, and the people who join now get to shape what comes next.

OUR TEAM & CULTURE

We believe technology should strengthen communities and support the professionals who lead their programs. Our team is committed to building meaningful tools while fostering a workplace where people feel supported, valued, and empowered to grow. We take the work seriously. We don't take ourselves too seriously.

WHO WE'RE LOOKING FOR A

leader who builds the team and the brand, and holds the funnel accountable You've led B2B SaaS marketing and inherited a mixed team, then turned it into a high-performing one.

You lead first:

you make the seat calls, set the standard, and build the culture. You don't wait for a finished brief. You have real brand and category instincts. You've helped build a category narrative or a movement, Gainsight or HubSpot style, not just run campaigns. And you hold demand gen accountable: you know SQLs, conversion, and CAC cold, you live in the funnel, and you can pull the report yourself even if you hire someone to run it day to day. You do a lot with a lean team and budget. You're here to build the engine and the movement, not maintain someone else's.

WHAT YOU'LL DO

Own marketing strategy and execution across our multi-product portfolio Assess and build the team: Set the standard, stand up a marketing org that performs Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand Grow inbound and convert more of it, and own the budget with a clear return on every channel Unify the brand into one platform story: one company, many products, one category Build the movement: turn our category direction into the community, content, and events the market follows

WHAT YOU BRING A

track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC) Fluent in HubSpot and comfortable pulling the funnel report yourself You've coached people up and made the hard call when someone wasn't right for the seat Experience in a fast-scaling, high-volume B2B SaaS environment Benefits Medical, dental & vision insurance (after 90 days) 401(k) (after 90 days) Unlimited vacation + 9 paid holidays Paid parental leave Competitive comp package