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Job Description
Vice President of Marketing Confidential Omaha, NE Job Details Full-time $80,000 - $90,000 a year 1 day ago Benefits Health insurance Dental insurance Vision insurance 401(k) matching Qualifications Brand awareness strategy Data analytics Marketing analytics Marketing operations Senior leadership Full Job Description Vice President of Marketing We are a fast-growing franchisor with a national footprint and aggressive expansion plans. We are looking for a strategic, hands-on Vice President of Marketing who can help lead brand growth, demand generation, local marketing support, and the overall marketing engine for the company. This is not a role for someone who only wants to manage agencies or talk about big ideas without execution. We need a marketing leader who can think strategically, move quickly, build systems, inspect performance, and help drive measurable growth across both the franchisor and franchisee network. The right person will understand how to support a growing national brand while helping local operators execute marketing that produces leads, customers, and revenue. Key Responsibilities The Vice President of Marketing will help lead the company's marketing strategy, brand execution, lead generation, local market support, and marketing performance.
Responsibilities include:
Lead and execute marketing strategy for the franchisor and its growing network. Help define and maintain a clear brand voice, message, and market position. Build scalable marketing systems, campaigns, and processes across multiple markets. Oversee digital marketing, paid media, SEO, content, email, social media, creative, and local marketing support. Create and manage campaigns that drive awareness, leads, conversions, and customer growth. Support franchisees with practical local marketing plans, tools, templates, and vendor guidance. Track and report on lead flow, conversion rates, cost per lead, cost per acquisition, marketing ROI, and campaign performance. Manage marketing vendors, agencies, freelancers, and internal team members. Improve the customer journey from first impression through purchase. Partner with operations, development, technology, and leadership to align marketing efforts with company goals. Test, measure, improve, and scale what works. Protect brand standards while helping local markets win. What We're Looking For We are looking for someone who is creative, analytical, direct, organized, and accountable.
The ideal candidate has:
VP Marketing, Director of Marketing, Head of Marketing, or senior marketing leadership experience. Experience in franchising, multi-unit, service-based, local-market, or fast-growth companies preferred. Strong understanding of digital marketing, brand strategy, customer acquisition, local marketing, and performance reporting. Experience building scalable marketing systems, not just one-off campaigns. Ability to support both national brand strategy and local market execution. Strong vendor management experience. Ability to turn marketing data into clear, useful insights for leadership and operators. Experience managing budgets and connecting marketing spend to measurable outcomes. Strong writing, messaging, positioning, and creative judgment. Comfort working directly with founders, executives, franchisees, and operators. High urgency, strong ownership, and a willingness to inspect the details. Who Will Succeed Here You will succeed in this role if you are a builder who knows how to turn marketing into a measurable growth engine. This role is a strong fit for someone who: Can balance brand building with direct response marketing. Knows that good marketing must look great and perform. Is willing to challenge assumptions and test new ideas. Understands local-market execution and the realities of working with operators. Can create structure without slowing momentum. Is not afraid to roll up their sleeves and solve problems directly. Cares about results, not vanity metrics. Can move between strategy, creative, analytics, and execution. Compensation Compensation will be competitive and based on experience. The package may include salary, performance incentives, and potential long-term upside depending on the candidate and structure.
Pay:
$80,000.00 - $90,000.00 per year
Benefits:
401(k) matching Dental insurance Health insurance Vision insurance
