Job Description
Vice President of Marketing Strategy, Las Vegas (Corporate) Caesars Entertainment - 3.6 Las Vegas, NV Job Details Full-time 18 hours ago Qualifications Marketing ROI (MROI) improvement Managing marketing project budgets Market segmentation (product management technique) Customer segmentation analysis Customer relationship management Database marketing Financial acumen Marketing campaign budget management Full Job Description Vice President of Marketing Strategy, Las Vegas (Corporate) Las Vegas, NV, United States (On-site)
HOT JOB WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them. Our Mission :
"Create the Extraordinary" Our Vision :
"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence." Our Values :
"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. JOB SUMMARY
The Vice President of Marketing Strategy is responsible for defining and leading the overarching marketing strategy for Caesars Entertainment's Las Vegas portfolio. This role owns the development of market-level strategies across eight properties, including competitive positioning, customer segmentation, reinvestment strategy, and cross-property optimization. This leader partners across property teams and enterprise functions to drive profitable growth, maximize customer value, and strengthen Caesars' competitive position in one of the world's most dynamic gaming and hospitality markets. HOW YOU WILL CREATE THE EXTRAORDINARY
Market & Portfolio Strategy Define and lead the integrated marketing strategy for Caesars' Las Vegas portfolio, ensuring alignment to enterprise priorities and market opportunities Establish portfolio-level strategies that optimize the positioning, role, and performance of each property within the market Continuously assess the competitive landscape and develop strategic responses to drive market share and profitability Customer & Revenue Strategy Oversee customer segmentation, reinvestment strategy, and worth-based marketing approaches to maximize return on marketing investment Partner on the development and activation of Caesars Rewards and loyalty-driven growth strategies in-market Define acquisition, retention, and cross-property migration strategies to increase trip frequency, spend, and lifetime value Partner closely with Casino Marketing and hosted-player teams to drive high-value customer visitation across the Las Vegas portfolio, ensuring alignment on player development strategy and market-level prioritization of hosted guests Planning & Performance Ownership Lead the development of annual marketing strategies, plans, and budgets across all Las Vegas properties Own performance outcomes tied to marketing effectiveness, including revenue growth, ROI, and customer metrics Establish frameworks, KPIs, and reporting to drive accountability and continuous optimization Campaign & Channel Integration Set strategic direction for integrated campaigns across brand, digital, CRM, PR, and on-property channels Ensure consistency of messaging and execution across all guest touchpoints Identify opportunities to enhance personalization, targeting, and channel effectiveness Innovation & Growth Initiatives Drive a test-and-learn culture across the portfolio, advancing new marketing approaches, technologies, and channels Identify new revenue opportunities, partnerships, and guest experiences that drive incremental demand Champion the evolution of data-driven and personalized marketing capabilities Enterprise Initiatives & Collaboration Contribute to enterprise-wide marketing initiatives, representing the Las Vegas market in the development and execution of national strategies and programs Partner with corporate and regional teams to inform broader business development priorities (BDPs), national promotions, and enterprise campaigns Share market insights, best practices, and performance learnings across the organization to elevate overall marketing effectiveness Support enterprise priorities and ensuring strong alignment between Las Vegas and broader company objectives Leadership & Collaboration Lead, influence, and elevate marketing teams, fostering a high-performance, collaborative culture Establish best practices, standards, and strategic discipline across the organization Serve as a key partner to property leadership, finance, operations, and enterprise marketing teams Governance & Compliance Ensure all marketing activities align with regulatory requirements and company policies Promote a culture of integrity, accountability, and responsible marketing practices WHAT YOU WILL NEED
10+ years of progressive marketing leadership experience, preferably in multi-unit, high-volume consumer businesses Experience in gaming, hospitality, loyalty-driven, or similar industries strongly preferred Proven ability to lead large-scale marketing strategies tied directly to revenue and profitability outcomes Deep understanding of customer segmentation, database marketing, and ROI-driven decision making Demonstrated success managing complex organizations and influencing across multiple stakeholders Strong financial acumen and experience managing significant marketing budgets ADDITIONAL REQUIREMENTS
Ability to drive marketing strategies across multiple locations Demonstrated ability to multi-task and prioritize activities Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business ABOUT US
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY
framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities. TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships. DISCLAIMER
These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices. EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
