Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
SUMMARY:
The Director of Membership is primarily responsible for driving the strategic, tactical, and administrative functions of the American Mathematical Society's membership marketing and engagement activities. Lead membership marketing strategies and partner with the Communications and Marketing Department to execute campaigns through AMS channels, ensuring brand alignment and cohesive messaging. Serve as business owner for membership marketing requirements (membership growth goals, audience strategy, value proposition, and campaign planning) while the Communications and Marketing Department serves as the channel/execution lead (creative, production, brand, editorial, web/email operations, marketing materials, including brochures, newsletters, and digital content). Membership marketing duties include but are not limited to the following: Growth goals: establish acquisition and retention targets; expand the funnel of membership marketing; develop renewal and lifetime membership strategies; lead strategies for institutional/corporate memberships including prospecting, pipeline management, and relationship stewardship (in collaboration with AMS departments). Audience & engagement strategy: develop audience segmentation and personas; design and manage end-to-end membership lifecycle journeys (onboarding, first-year retention and engagement programs, renewal, lapsed membership) including message cadence and channels.
Value proposition:
define and promote the membership value proposition by segment; develop differentiated institutional/corporate value propositions, benefit bundles, and renewal approaches.
Campaign planning:
Develop a schedule for membership marketing campaigns and membership communication campaigns, including calls to join and renew membership; set and achieve conversion KPIs. Collaborate with internal departments, such as the Communications and Marketing Department, to manage the organization's online presence, including websites, social media, and email marketing. Analyze market trends and data to inform marketing strategies and campaigns. Collaborate closely with Member Services to inform strategy and messaging; does not directly manage day-to-day transaction processing. Leadership and Management Lead, mentor, and manage the membership team, providing guidance and support to achieve departmental goals. Collaborate with other AMS departments to ensure a cohesive approach to member services, marketing, and communication efforts. Provide staff support and serve as a liaison on certain AMS governance committees. Work with volunteer leaders and committees to align activities with the organization's mission and strategic objectives. Data and Analytics Monitor and analyze membership marketing and communication metrics and KPIs to evaluate the effectiveness of strategies and programs. Serve as business lead for membership-related CRM/marketing automation, in collaboration with the IT Department, and regularly acquire new leads/lists to effectively manage membership audiences, drive new membership growth, and analyze the membership pipeline. Prepare automated renewal campaigns to ensure successful retention of members. Prepare regular reports and presentations for the leadership team and board members on membership trends and performance. Conduct ongoing, regular membership surveys and translate insights and data into program and messaging improvements. Utilize data to inform decision-making and strategy development. Budget and Financial Management Develop and manage the membership department budget, ensuring efficient use of resources. Identify and pursue opportunities for revenue generation through membership dues, sponsorships, and other initiatives, in collaboration with other colleagues and departments, as necessary. Strategic Planning Contribute to the development and implementation of the organization's strategic plan, with a focus on membership growth, marketing, and engagement. Collaborate across AMS to integrate membership strategy with key programs, meetings and conferences, professional development, and publications. Stay informed about industry trends and best practices in membership development and apply this knowledge to enhance the organization's programs.
INTERNAL AND EXTERNAL RELATIONSHIPS
Internal:
Report to Chief Growth and Engagement Officer; work with staff in other departments to plan and implement membership recruitment and retention strategies; cooperate with staff in other departments on relevant projects
External:
Work with relevant AMS committees and officers on membership issues; communicate with AMS members and representatives of other organizations
SUPERVISORY RESPONSIBILITIES
Yes
QUALIFICATIONS
To perform this job successfully, candidates must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Bachelor's degree in marketing, business, nonprofit management, or a related field (master's degree preferred). A minimum of 7-10 years of experience in marketing and/or membership management, preferably within an association/membership organization, higher education, nonprofit, subscription-based or loyalty-program business setting. Proven record of successful marketing campaigns, membership, or account-based growth strategies. Strong leadership and team management skills. Excellent communication and interpersonal skills. Ability to analyze data and make strategic decisions based on insights. Ability to conceptualize surveys and make informed decisions based on the results. Proficiency in marketing and membership management software and CRM systems. Knowledge of marketing and communication strategies. Ability to collaborate with staff, volunteers, and external stakeholders.
