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Vice President of Brand Marketing
Job
Techtronic Industries North America, Inc.
Anderson, SC (In Person)
Full-Time
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Job Description
Job Description:
- TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a
- Vice President, Brand Marketing
- . We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue.
- About TTI Consumer Power Tools, Inc
- TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as
- RYOBI®
- and
- RIDGID®
- , with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot. Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the
- brand strategy for RYOBI and RIDGID across the Americas
- , ensuring continued market leadership and long-term brand equity growth.
- Primary Responsibilities
- + Define and execute a comprehensive brand strategy aligned to business growth objectives + Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels + Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization + Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution + Build and develop a high-performing marketing organization, with a focus on leadership and talent development + Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes + Champion a consumer-centric approach across all marketing initiatives + Other duties as assigned •Requirements•+ 12+ years of progressive marketing leadership experience, including executive-level roles + Proven success in digital transformation, performance marketing, and brand building + Strong analytical mindset with experience leveraging data to drive strategy and growth + Background in power tools, consumer durables, industrial, or related industries preferred + Demonstrated ability to lead, coach, and develop high-performing marketing teams •Knowledge, Skills and Abilities•+ Digital-first, data-driven mindset + Strong business and financial acumen + Ability to balance long-term brand building with short-term performance objectives + Executive presence with the ability to influence cross-functional stakeholders + Inspiring leadership style with a track record of building high-performing teams •Total Rewards•+ We offer competitive wages, bonus program and a comprehensive benefits package, including: + Medical, dental, and vision coverage + Company Vehicle/Allowance + 401(k) with company contribution + Tuition assistance + Paid Time Off and company holidaysEqual Opportunity Employer Minorities/Women/Protected Veterans/Disabled We endeavor to make this site accessible to any and all users.