Job Description
VP of Marketing Furniture Mart USA Sioux Falls, SD Posted/Updated:
Today Job Description Overview:
Furniture Mart USA is seeking a visionary, results-driven Vice President of Marketing to lead and scale our enterprise marketing function across a dynamic, multi-brand portfolio. Reporting to the CEO, this executive will drive strategy, structure, and performance across retail showrooms, e-commerce, and marketplace channels. This is a pivotal leadership role for a modern marketing operator who can blend brand-building with performance rigor. You will lead through senior functional leaders across Creative, Media, and Marketing Operations to build a unified, high-performing marketing organization that fuels growth and strengthens our competitive position. At Furniture Mart USA, marketing is a core growth engine. Your mission is to accelerate revenue, elevate our brands, and create seamless, compelling customer experiences across every channel. What You'll Own Executive Leadership & Team Development Lead, coach, and develop senior marketing leaders (Creative, Media, Marketing Operations), driving accountability and excellence Architect and evolve the marketing organization to support scale, speed, and effectiveness Build a best-in-class leadership bench through hiring, development, and succession planning Own the marketing P&L, including budget strategy and investment allocation across brands and channels Brand Strategy & Portfolio Leadership Define and lead portfolio strategy across Furniture Mart USA's family of brands, ensuring clear differentiation and positioning Elevate brand storytelling and execution across all touchpoints-from showrooms to digital experiences Partner with Creative leadership to ensure consistent, high-impact brand expression that drives consideration and conversion Omnichannel Growth Leadership Drive performance across brick-and-mortar retail, DTC e-commerce, and marketplaces Partner with merchandising, operations, and sales leadership to maximize traffic, conversion, and sell-through Optimize the full customer journey across digital and physical interactions Expand and strengthen owned channels (email, SMS, loyalty, CRM) to drive retention and lifetime value Media Strategy & Performance Marketing Set and oversee media strategy, including channel mix, spend allocation, and performance goals Ensure disciplined, data-driven investment tied directly to business outcomes Build robust measurement frameworks and reporting to inform executive decision-making Continuously improve efficiency across CAC, LTV, ROAS, and overall marketing productivity Innovation, Data & Marketing Operations Advance Furniture Mart USA's data, analytics, and AI-enabled marketing capabilities Champion a culture of experimentation, testing, and continuous optimization Scale marketing technology, processes, and insights to enable sustained growth What Success Looks Like Accelerated revenue and comparable sales growth driven by marketing Strong growth across e-commerce and marketplace channels Improved customer acquisition efficiency and lifetime value Increased conversion rates, showroom traffic, and customer engagement A high-performing, scalable marketing organization aligned to company growth goals Qualifications Required 12+ years of progressive marketing leadership experience, including 5+ years leading senior leaders Proven ability to drive significant revenue growth at scale (e.g., $500M+ environments) Strong experience in retail, omnichannel, or consumer-facing businesses (furniture, home, or related categories preferred) Demonstrated success building and leading multi-functional marketing organizations Experience owning a marketing P&L and managing large media budgets with ROI accountability Track record of measurable results (revenue growth, improved ROAS/CAC, conversion gains) Deep expertise across brand, retail, digital commerce, marketplaces, paid media, and CRM Preferred Experience in multi-brand portfolio environments Familiarity with modern marketing technology stacks and AI-driven tools Success in fast-paced, results-oriented organizations Leadership Capabilities Strategic, enterprise-level thinker who drives alignment and execution Strong communicator who influences across executive and cross-functional teams Talent developer who builds high-performing, accountable teams Data-driven decision-maker with a deep understanding of performance metrics Why Furniture Mart USA Opportunity to shape marketing at scale within one of the nation's leading furniture retailers A CEO-facing role with enterprise-wide impact Collaborative, growth-focused culture that empowers innovation and action Competitive executive compensation package, including performance incentives Comprehensive benefits including medical, dental, and 401(k) Join Us If you are a builder, operator, and leader ready to transform and scale marketing in a high-growth omnichannel business, we invite you to join Furniture Mart USA and make a lasting impact. Furniture Mart USA is an Equal Opportunity Employer
