Principal - GTM Operations and Strategy

About Us Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $16 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next. But the heartbeat of SHI is our employees

• all 7,000 of them. If you join our team, you'll enjoy: Our commitment to diversity, as the largest minority
• and woman-owned enterprise in the U.S. Continuous professional growth and leadership opportunities. Health, wellness, and financial benefits to offer peace of mind to you and your family. World-class facilities and the technology you need to thrive
• in our offices or yours. Job Summary The Principal
• GTM Operations & Strategy will serve as a subject matter expert in the evaluation and prioritization of marketing programs and internal transformation initiatives, identifying strategic opportunities to optimize revenue growth.

Acting as a primary point of contact for GTM orchestration, this role will collaborate closely with GTM leads across solution practices and business units to drive consistent and successful execution of go-to-market strategies. The Principal will partner with the VP and Head of Marketing within the Digital Growth organization, leveraging data analytics, AI, PMO, and research resources to inform strategic planning and decision-making. The ideal candidate is highly analytical, experienced in strategic project prioritization or transformation project management, and skilled in sourcing data analysis and insights to support marketing and GTM strategy activation. Role Description Serve as a subject matter expert in evaluating and prioritizing strategic marketing programs and transformation initiatives, maintaining a cohesive multi-year roadmap of GTM and marketing capabilities. Collaborate closely with marketing leadership and cross-functional teams to operationalize GTM strategies, develop project plans, and ensure effective execution of marketing initiatives. Inform marketing investment decisions by integrating market analysis, performance attribution, and outcome measurement to support data-driven prioritization of high-impact programs. Build and maintain strong partnerships with transformation, business insights, operations, and analytics teams to co-develop and implement GTM strategies and plans. Act as a strategic connector between marketing strategy and execution teams, translating high-level objectives into scalable processes, tools, and best practices. Prepare executive-level communications, presentations, and reports to summarize findings, present recommendations, and influence key stakeholders. Define and track process-level KPIs and ROI models that align GTM strategy with campaign execution and business outcomes. Lead ongoing market, competitive, and customer analysis to identify new growth opportunities and areas for transformation across the marketing and sales ecosystem. Leverage internal and external research, data analytics, and analyst insights to synthesize market signals into actionable GTM opportunities and campaign priorities. Establish and maintain a repeatable, data-driven framework for evaluating GTM opportunities, balancing market potential, customer impact, operational readiness, and expected ROI.

Behaviors and Competencies Initiative:

Can lead strategic and complex initiatives, inspire others to take initiative, and foster a culture of continuous improvement.

Communication:

Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.

Customer Service:

Can lead strategic customer service initiatives, inspire others to prioritize customer service, and foster a culture of continuous customer service improvement.

Research:

Can lead strategic research initiatives, inspire others to prioritize effective research, and foster a culture of continuous learning and knowledge expansion.

Organization:

Can design and implement efficient organizational structures and processes, mentor others in organizational skills, and lead by example in maintaining high standards of organization.

Self-Motivation:

Can lead strategic self-improvement initiatives, inspire others to be self-motivated, and foster a culture of continuous self-improvement.

Adaptability:

Can drive strategic transformations, inspire others to embrace change, and foster a culture of continuous adaptation.

Time Management:

Can consistently achieve goals ahead of schedule, lead team efforts in time management, and strategize the best ways to use time for various tasks.

Detail-Oriented:

Can foster a culture of detail orientation, inspiring others to maintain high standards of accuracy and completeness in their work.

Analytical Thinking:

Can lead and innovate in the application of analytical thinking, solve complex problems, influence others, and contribute to best practices. Skill Level Requirements The ability to understand customer needs, provide tailored solutions, and build strong, long-term customer relationships through a consultative approach.

• Expert The skill of securely handling sensitive data, ensuring privacy and compliance with data protection regulations.
• Expert The ability to effectively utilize applications like Word, Excel, PowerPoint, and Outlook to enhance productivity and perform various tasks efficiently.
• Expert Comprehension of the inner workings of a company, including its market positioning, competitive dynamics, and operational processes, to inform decision-making and drive sustainable growth.
• Expert Ability to oversee and direct projects to completion, ensuring goals are met, resources are utilized efficiently, and stakeholders are satisfied.
• Expert Other Requirements Completed Bachelor's Degree or relevant work experience required 10+ years of experience in a similar role Demonstrated experience managing projects, with a focus on supporting product development, marketing, or transformation initiatives.

In-depth understanding of the modern marketing lifecycle, including campaign attribution and measurement practices. Background in marketing campaign management or demand generation, with expertise in planning and optimizing marketing budgets and investment mix. Experience developing executive-level reports and translating complex data into actionable insights for leadership. Ability to travel 10% The estimated annual pay range for this position is $100,000

• $200,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending. Equal Employment Opportunity
• M/F/Disability/Protected Veteran Status Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $16 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next. But the heartbeat of SHI is our employees
• all 7,000 of them. If you join our team, you'll enjoy: Our commitment to diversity, as the largest minority
• and woman-owned enterprise in the U.S. Continuous professional growth and leadership opportunities. Health, wellness, and financial benefits to offer peace of mind to you and your family. World-class facilities and the technology you need to thrive
• in our offices or yours.