VP Marketing

Description VP, Product Marketing (B2B Physical Products) ? On-site | Fort Worth, TX We are seeking a Vice President of Product Marketing to lead global product marketing strategy for a growing, B2B-focused organization with a portfolio of physical, tangible products (not services or software-only). This role is on-site in Fort Worth, TX and will partner closely with executive leadership, Product, Sales, and Commercial teams to drive positioning, messaging, and go-to-market execution. This is a highly visible, hands-on leadership role for someone who thrives at the intersection of product strategy, storytelling, and revenue enablement. What You'll Do + Own and evolve the product marketing vision and roadmap across an established and expanding physical product portfolio + Lead go-to-market strategy including positioning, messaging, pricing support, and launch execution + Translate technical product features into compelling B2B value propositions for sales, distributors, and end customers + Partner with Product, Engineering, and Manufacturing teams to align product strategy with market needs + Build and lead a high-performing product marketing team, setting clear priorities and standards + Drive sales enablement, including tools, training, and competitive differentiation + Leverage market, customer, and competitive insights to influence product direction and innovation + Present product strategy and recommendations to executive leadership Requirements What We're Looking For + 10+ years of progressive experience in product marketing, with senior leadership responsibility + Direct experience marketing physical products (manufactured goods, building materials, industrial, consumer durables, etc.) — not services-based backgrounds + Strong B2B marketing expertise, ideally supporting complex sales cycles and distribution channels + Proven success leading product launches and portfolio-level GTM strategies + Ability to work cross-functionally with Product, Sales, and Operations + Strategic thinker with the ability to execute and lead hands-on when needed + Experience building and developing teams Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .