VP of Marketing - B2B Marketing, Product Marketing

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• B2B Marketing, Product Marketing Fort Worth, TX Full-TimeOn-Site$180,000
• $200,000 /yr Posted May 07, 2026 Our B2B retail client is looking for a VP or Marketing! This full-time role is ONSITE in Fort Worth, TX 5 days a week. The VP of Marketing develops and executes comprehensive marketing campaigns and new product development with a heavy emphasis on B2B product marketing. VP of Marketing Responsibilities
• Manage a team of Internal Marketing and Product Engineering staff and related external providers
• Implement marketing plans, positioning, and go-to-market strategies for new and existing products
• Obtain and use internal and external data to help measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
• Build personas and devise campaigns that engage, inform, and motivate consumers on the product line
• Lead, develop and grow an effective in-house marketing team
• Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies
• Develop strong brand identity, position, and messaging
• Provide product pricing strategies and recommendations
• Develop products from concept to factory production while meeting budget and timeline requirements
• Create and iterate designs through sketches, prototypes, and renderings; and use software to develop virtual models of designs
• Complete design and development of new products including conceptual design, material requirements, production workflows and cost analysis and is responsible for overseeing, developing, and implementing all marketing functions.
• Design production workflows to validate the concept with prototypes in the manufacturing process
• Optimize material and manufacturing requirements to deliver client's high-quality standard at the lowest cost
• Evaluate product safety, appearance, and function to ensure the design meets all performance requirements
• Secure approval by making a compelling case presenting designs and demonstrating prototypes to all levels of leadership
• Provide market/industry reports and insights
• Lead end of life cycle analysis and recommendations for products (i.e. sku rationalization) VP of Marketing Requirements
• Bachelor's degree required; MBA preferred
• Previous experience as Vice President of Marketing, Marketing Director, or other senior position
• Proven success in the commercialization of consumer products in a B2B environment
• Proficient in Microsoft Office (PowerPoint), HubSpot, Salesforce and NetSuite or similar tools
• Strong creative skills to design products while also being able to outline production requirements and workflows
• Expertise defining, analyzing, and reporting performance marketing metrics in a multi-channel environment
• Proven track record of building high-performance marketing/brand teams in growth environment, while creating a plan for scale across the marketing organization
• Experience managing significant marketing budgets In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

This position is onsite and requires you to work closely with other individuals in a collaborative team environment. For Everforth Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for

STEM/OPT

programs. Additionally, you must be physically located in and perform the work for our client in the United States. Kimberly Murray is recruiting for this position Email me your resume to apply for this job Refer a Friend This job was posted on May 07, 2026 and last updated on May 07, 2026. EEO Employer Everforth Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

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Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle. About Everforth Creative Circle Everforth Creative Circle matches creative and marketing professionals with hiring managers looking for talent. The above listing is for a position with one of our clients. If you're a good fit for this role or another we're currently working on, a recruiter will reach out to you directly. We only contact the applicants who are the best fit for the position, so if you do not hear back, please take a look at the other roles we have available. Thank you for your interest!

Job ID:

KM22-1986358

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Privacy PolicyAccessibilityTerms of Use Copyright © 2026 Everforth, Inc. All rights reserved. Everforth Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

Anthem / Blue

Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.