Asset & Wealth Management - Engineering - Marketing Technology (MarTech) - Vice President - Richardson

Asset & Wealth Management

• Engineering
• Marketing Technology (MarTech)
• Vice President
• Richardson Goldman Sachs
• 3.

9 Richardson, TX Job Details 1 day ago Benefits Travel reimbursement Disability insurance Health insurance Dental insurance Adoption assistance Parental leave Employee assistance program Life insurance Childcare Qualifications AI models Stakeholder engagement Software engineering Managing IT teams AI platforms (beyond public GPTs) Machine learning projects Infrastructure architecture design Data Architecture Design (Architecture design skills) Production systems Managing engineering teams Technology management Model deployment Programmatic advertising media campaign management Cloud Native Design Technology budget management Financial management AI-driven automation Real-time data processing implementation Data performance optimization AI strategy Stakeholder relationship building Cross-functional communication Operational budget management Senior leadership Stakeholder management Full Job Description Role Purpose The VP of MarTech Engineering will lead the strategic technical vision for our marketing and advertising ecosystem. This leader is responsible for identifying and implementing best-in-class software and engineering practices to integrate with advertisement decision engines and campaign management systems. A primary focus of this role is the modernization of our stack through the definition of new standards for AI model integration, ensuring our campaigns achieve maximum relevance and performance across AI-native platforms and traditional digital channels. Key Responsibilities 1.

MarTech Strategy & System Integration Ecosystem Architecture:

Design and oversee the integration of complex MarTech stacks, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Customer Data Platforms (CDPs), and internal advertisement decision engines.

Best Practice Implementation:

Establish engineering standards for "continuous marketing systems" (CI/CD for marketing), moving away from episodic campaigns toward always-on, data-driven execution engines.

Vendor & Tool Evaluation:

Lead the technical due diligence for third-party MarTech software, ensuring seamless interoperability with internal APIs and data structures. 2.

AI Integration & Innovation AI Standard Definition:

Define and enforce technical standards for integrating Large Language Models (LLMs) and agentic AI into the marketing workflow to automate content generation, audience segmentation, and real-time bidding.

Relevance Optimization:

Develop frameworks to increase campaign relevance on AI platforms (e.g., AI search engines, recommendation bots) by optimizing data feeds and model-friendly content structures.

Predictive Modeling:

Partner with Data Science teams to integrate predictive analytics into campaign management systems, enabling automated "next-best-action" decisioning. 3.

Campaign Management & Decision Engines Decision Engine Optimization:

Enhance internal advertisement decision engines to support multi-touch attribution (MTA) and real-time performance adjustments.

Scalability & Performance:

Ensure that campaign management systems can handle high-throughput data streams and execute real-time optimizations without latency.

Unified Decisioning:

Drive the transition toward "Decision Architecture," ensuring that AI agents across different systems query a centralized authority layer for brand rules and budget constraints. 4.

Leadership & Governance Cross-Functional Collaboration:

Act as the primary technical partner to the Chief Marketing Officer (CMO) and product leadership to align engineering roadmaps with business growth objectives.

Data Privacy & Compliance:

Ensure all MarTech integrations adhere to global data privacy regulations (GDPR, CCPA) and internal security standards, particularly regarding AI data usage.

Team Development:

Lead and mentor a high-performing team of engineers and architects specializing in AdTech, data engineering, and AI integration.

Required Qualifications & Skills Technical Expertise Engineering Leadership:

7+ years of experience in software engineering, with at least 5 years in a senior leadership role specifically within MarTech or AdTech.

AdTech Mastery:

Deep understanding of programmatic advertising, real-time bidding (RTB) protocols, and the mechanics of advertisement decision engines.

AI/ML Proficiency:

Proven experience integrating AI models into production environments, specifically for personalization, optimization, or automated content delivery.

Data Architecture:

Strong knowledge of data-to-decision pipelines, identity resolution, and cloud-native infrastructure (AWS/GCP/Azure).

Strategic Leadership Innovation Mindset:

Ability to anticipate shifts in the marketing landscape, such as the move toward the "Agentic Web" and AI-driven search.

Stakeholder Management:

Exceptional ability to translate complex technical architectures into business value for executive leadership.

Operational Excellence:

Experience managing large-scale budgets and complex technical SOWs with global vendors. Education Bachelor's or Master's degree in Computer Science, Engineering, or a related technical field.

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. about our culture, benefits, and people at GS.com/careers. We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. : https://www.goldmansachs.com/careers/footer/disability-statement.html© The Goldman Sachs Group, Inc., 2023. All rights reserved. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. We Offer Best-In-Class Benefits Healthcare & Medical Insurance We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance. Holiday & Vacation Policies We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year. Financial Wellness & Retirement We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees' priorities. Health Services We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices. Fitness To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount). Child Care & Family Care We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available. Benefits at Goldman Sachs Read more about the full suite of class-leading benefits our firm has to offer. Opportunity Overview

CORPORATE TITLE

Vice President

OFFICE LOCATION

(S) Richardson

JOB FUNCTION

Software Engineering

DIVISION

Asset & Wealth Management