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Franchise Marketing Leader, Turn 10/Playground Games
Job
Microsoft
Redmond, WA (In Person)
Full-Time
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Job Description
Creating global franchise marketing plans that drive awareness, purchase intent, and engagement for all products. Driving and coordinating holistic strategies across multiple disciplines (game, franchise, community, PR/communications, partnerships). Coaching and managing thoughtful career planning and development for a team of high-performing Marketing Managers. Building, supporting and modeling an inclusive and healthy team culture. Developing always-on lifecycle marketing programs in partnership with our studio, agency, and media teams. Serving as the brand steward by protecting, growing and enhancing our brands. Analyzing consumer trends and behavior to advise and assist the studio with portfolio development and planning. Building and nurturing relationships across multiple studio and marketing teams. Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience. 6+ years people management experience. 10+ years of consumer marketing experience in gaming 5+ years of working directly with game studio teams on product marketing and/or product management activities Demonstrated ability to manage and develop high-performing marketing teams 5+ years of direct digital and/or online marketing leadership experience Experience planning and executing consumer marketing campaigns across creative, media, CRM (Customer Relationship Management), PR (Public Relations), partnership, and events teams Demonstrated strategic thinking, analytical skills and problem identification / resolution skills Communication and collaboration skills, including the ability to effectively lead vendor teams and to articulate complex topics at varying levels of detail Significant experience applying market research to developing brand/product strategies Planning & analytical skills, and attention to detail Familiarity with the racing genre landscape on all gaming platforms, and a healthy dose of car passion Willingness and ability to travel frequently