Paid Media And Social Media Manager

Paid Media And Social Media Manager Big Rig Media La Quinta, CA Job Details 22 hours ago Qualifications LinkedIn Social media advertising Blogging Basecamp YouTube Budget control Content writing Google Tag Manager Video shooting Digital marketing budget management SEM campaigns Project management Social media content creation Content scheduling Pay-per-click (PPC) advertising Facebook Marketing analytics Media buying and planning Senior level Account management Instagram Paid search marketing Campaign performance reporting Analytics Full Job Description We are seeking an onsite Paid Media & Social Media Manager who lives in Ads Manager as comfortably as they do in front of a camera. This is not a post-and-pray role, you'll build and manage paid campaigns across Meta and Google that drive real, measurable business outcomes for a diverse client portfolio, alongside organic content execution. If you've managed five- and six-figure paid media budgets, know how to read performance data and act on it, and can also shoot a Reel when the moment calls for it, keep reading. You must be self-directed, deadline-driven, and wired to translate social media into business results, not just likes. Paid Media & Platform Management — Core Requirements Proven experience managing five- and six-figure paid media budgets across client accounts with direct accountability for performance outcomes (CPL, ROAS, conversion targets) Hands-on expertise in Meta Ads Manager ; campaign setup, audience building (custom audiences, lookalikes, interest targeting), ad creative testing, budget management, and optimization Proficiency in Google Ads ; search campaigns, keyword strategy, match types, quality score, negative keywords, and conversion tracking Ability to build, manage, and report on campaigns across Facebook, Instagram, and Google with clarity and confidence Working knowledge of Meta Business Suite , Business Manager, pixel setup, and event tracking Strong understanding of campaign objectives (awareness vs. traffic vs. lead gen vs. conversions) and when to deploy each Comfortable reading and acting on performance data, CPM, CPC, CTR, ROAS, frequency, and making smart budget decisions accordingly Proficiency in Google Analytics / GA4 and Google Tag Manager ; conversion tracking setup and troubleshooting Content & Organic Social — Supporting Requirements Ability to shoot and/or edit, and post short-form video (Reels, Stories, YouTube Shorts) Proficiency creating and executing a social media content calendar across Facebook, Instagram, LinkedIn, YouTube, and other platforms Copywriting skills for captions, comment responses, blog posts, and email/newsletter content Familiarity with reputation and directory management — Google Business Profile, Yelp, TripAdvisor, and similar platforms Who You Are You think about social media in terms of performance and ROI, not reach and engagement alone You've managed multiple client accounts simultaneously and kept every one of them moving You can present results to clients and explain what the numbers mean for their business You work well independently and thrive in a team environment using Basecamp for project management Organized, accountable, and someone who takes ownership without being told twice Your client base spans outdoor hospitality, manufactured housing, private aviation, retail, construction, and other growth-oriented sectors.

Every client is different:

you'll adapt tone, creative, and strategy accordingly. Qualifications Onsite role in our La Quinta, CA office. Local candidates only. No third-party agencies. Must be authorized to work in the U.S. without sponsorship.