Paid social specialist

Paid social specialist at Robert Half Paid social specialist at Robert Half in Santa Ana, California Posted in 3 days ago.

Type:

full-time

Job Description:

Position:

Digital Marketing Specialist Contract Duration:

5-6 months

Hours:

40 hours/week,

Flexible:

8-4 or 9-5

Software/Tools:

Paid Social Platforms:

Meta, TikTok, Reddit, Pinterest, Snap

• Meta Ads Manager (critical)
• Excel (required)
• Data Studio / Tableau (nice to have) Team Overview (size, culture, cross-functions):
• Core team of 3 (lean, hands-on environment)
• Supporting multiple lines of business (auto, insurance, discounts, rewards)
• Collaborates with social activation team, ad operations, and external agency partners

Job Overview:

Manage and execute paid social media campaigns across multiple platforms, supporting various lines of business. This role is highly hands-on, requiring both executional expertise and strategic understanding of campaign performance and optimization.

Required Functional Skills/Tools:

• Paid social campaign execution (hands-on keyboard)
• Meta Ads Manager expertise
• Multi-channel paid social experience (TikTok, Reddit, Pinterest, Snap)
• Campaign optimization and performance analysis
• Funnel strategy understanding
• Strong Excel skills
• Data analysis and reporting

Years of Experience Expectation:

• 3-5+ years in digital marketing / paid social (flexible depending on depth of experience)

Position Description:

This role is responsible for managing and executing paid social campaigns across multiple digital platforms, with a strong focus on Meta. The specialist will work across several lines of business, optimizing performance, analyzing data, and collaborating with cross-functional teams to ensure successful campaign delivery. This is a highly tactical role requiring comfort with large budgets, platform navigation, and real-time optimization in a fast-paced, team-oriented environment.