Paid Social Strategist

Description We are seeking a Contract Social Media Strategist to support a busy marketing team during a leave coverage period. This role is ideal for a hands-on social media professional who brings strong experience in organic social, digital marketing, and paid media, with a particular focus on LinkedIn advertising. This person will act as a key partner to the hiring manager and take ownership of strategy and execution across social channels with minimal oversight. The right candidate is highly organized, performance-driven, and confident managing campaigns from planning through reporting. Key Responsibilities Lead social media strategy and day-to-day execution across LinkedIn and X Manage and optimize paid social campaigns, primarily on LinkedIn Support promotion of approximately six survey launches running from now through December Write and schedule social posts aligned with campaign goals and brand standards Develop creative assets using Canva or coordinate production with internal creative teams Monitor campaign performance and make data-driven optimizations Track, analyze, and report on campaign results, including ROI and performance insights Partner with internal and global stakeholders to support launches and promotional initiatives Coordinate timelines, workflows, and approvals across cross-functional teams Project Scope This contract role will focus on executing social and paid media efforts tied to multiple survey launches over the coming months. Responsibilities include campaign planning, copywriting, creative coordination, scheduling, paid execution, optimization, stakeholder collaboration, and reporting. Team Environment Collaborate with a broader global social and creative team Work cross-functionally with editorial, product marketing, recruiting, and digital support resources Requirements Qualifications 5+ years of social media and digital marketing experience Strong background in paid media, especially LinkedIn Campaign Manager / Business Manager Proven ability to manage campaigns independently and drive measurable results Experience with B2B marketing or professional services environments preferred Strong copywriting, reporting, and campaign optimization skills Sharp eye for creative and visual presentation Strong understanding of brand standards and governance Ability to move quickly, prioritize effectively, and work with minimal direction

Tools and Platforms Required:

LinkedIn Business Manager / Campaign Manager Sprout Social Dynamic Signal Canva Workfront Nice to have: Lumen Adobe Creative Suite Google Analytics Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .