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Campaign Specialist
Job
Robert Half
Metairie, LA (In Person)
Full-Time
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Job Description
We are looking for a Campaign Specialist to support the execution of integrated B2B marketing programs that drive pipeline growth and strengthen lead generation efforts. This role is ideal for someone who enjoys turning strategy into action across email, paid media, and digital channels while partnering closely with sales, product, content, and design teams. Based in Metairie, Louisiana, this position offers the opportunity to contribute to a fast-moving marketing environment with a strong focus on measurable performance and continuous optimization.
Responsibilities:
- Plan, launch, and manage multi-channel demand generation campaigns across email, paid search, digital advertising, and other online marketing platforms.
- Build and maintain campaign workflows, lists, forms, and automation processes within HubSpot to support lead capture and nurturing efforts.
- Coordinate with cross-functional stakeholders to align campaign messaging, creative assets, timelines, and follow-up activities.
- Monitor campaign performance regularly and translate data into actionable recommendations that improve lead volume, conversion rates, and return on investment.
- Prepare clear reports and dashboards that communicate results, trends, and insights to marketing and business partners.
- Support the execution of lead generation initiatives designed to increase engagement with target audiences in B2B markets.
- Assist with testing and refining audience targeting, channel mix, and campaign content to improve overall effectiveness.
- Ensure campaigns are delivered accurately, on schedule, and in alignment with broader demand generation goals.