Director of Audience Strategy

Jobs › Great Barrington, MA › Director of Audience Strategy Mahaiwe Performing Arts Center, Inc Director of Audience Strategy Great Barrington, MA Apply Full-Time/Exempt Reports to:

Executive Director Supervises:

Marketing & Communications Manager, Box Office Manager, House Manager, Education & Community Engagement Manager The newly-created position of Director of Audience Strategy & Community Engagement sits at the intersection of marketing, community engagement, and patron experience, and unites diverse revenue-generating functions in a cohesive, data-informed, and audience-centered vision. A key member of the senior management team, this person deepens the Mahaiwe\'s connections with existing audiences, attracting new and more diverse ones, and ensuring that every touchpoint reflects the warmth and vitality of the organization. This role ensures the execution of strategies that elevate institutional visibility, expand reach, and enhance every stage of the audience journey, from first click to lasting loyalty. The ideal candidate excels at relationship-building, inspires teams, and relishes uncovering growth opportunities.

Qualifications:

• A driving interest in the performing arts and enthusiasm for the mission of the Mahaiwe Performing Arts Center, including its commitment to community access
• 5+ years of proven experience managing and motivating a team
• 5+ years of quantifiable success implementing strategy for brand position and/or customer service operations (if in non-profit arts, preferably performing arts, that is a plus)
• Experience using data to inform strategy and measure results
• Entrepreneurial, creative, customer-centric mindset and operational know-how
• Ability to think inventively from an organization-wide perspective
• Strong interpersonal skills and ability to navigate a complex, cross-functional environment with diplomacy and good humor
• Ability to galvanize internal and external stakeholders toward a shared vision, with demonstrated success building partnerships and working across diverse constituencies
• Superior verbal and written communication
• Outstanding organizational, time management, and project management skills with an overall execution orientation and high attention to detail
• Exceptional problem-solving skills, and the ability to manage competing priorities and multiple projects in various stages
• Demonstrated ethics, integrity, and confidentiality
• Digital fluency (experience with Patron Manager/LEAP or Salesforce, a plus)
• Willingness to work on-site and, on occasion, on a non-conventional schedule, including evening, weekend, or holiday hours
• Familiarity with the Berkshire region, a plus
• Employment is contingent upon successful completion of a criminal background check in accordance with Massachusetts law

Physical Work Environment:

This position requires an employee to operate a computer, use a telephone, and move through a variety of office and theater environments. For full job description and application details, please visit https://mahaiwe.org/about/job-openings/ {target="_blank" rel="noopener noreferrer"} How to apply: We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. We recognize strong candidates may not meet every qualification. If you meet most criteria and are excited about the role, we encourage you to apply. Send resume and a brief paragraph in response to each of the following questions to HR@mahaiwe.org. 1. What about the Mahaiwe and this position most interests you? 2. How do you feel that you are uniquely qualified to fill this position? 3. How would people who have worked with you describe you? Active Filters Director of Audience Strategy Great Barrington, MA Clear All Apply