Digital Marketing & Communications Manager

We are looking for a Digital Marketing & Communications Manager to lead integrated marketing efforts that strengthen brand visibility, expand audience engagement, and support organizational growth in Towson, Maryland. This Long-term Contract position is ideal for a strategic marketer who can shape campaign direction, refine messaging, and bring high-impact initiatives to life across digital platforms. The role blends planning and execution, with a focus on building effective campaigns, guiding cross-functional collaboration, and using performance insights to improve results.

Responsibilities:

• Develop and lead multi-channel marketing campaigns that promote programs, services, and key initiatives while aligning content, timing, and audience strategy.
• Establish clear messaging frameworks and market positioning that help teams communicate consistently across digital and promotional channels.
• Plan and oversee email marketing initiatives, including audience segmentation, content coordination, deployment, and performance optimization.
• Manage paid digital advertising efforts such as Google Ads and paid social campaigns to increase reach, engagement, and conversion opportunities.
• Analyze campaign performance using Google Analytics and related reporting tools, then translate findings into actionable recommendations.
• Partner with internal stakeholders to define campaign goals, prioritize high-value initiatives, and support execution within established marketing standards.
• Provide hands-on leadership for select high-priority projects, ensuring deliverables are completed effectively and on schedule.
• Create practical guidance and campaign structures that enable staff to execute marketing activities with consistency and measurable impact.