Exec Dir Brand Customer Comms

Consumers Energy is Michigan's largest energy provider, providing natural gas and/or electricity to 6.8 million of the state's 10 million residents in all 68 Lower Peninsula counties. Consumers Energy knows job number one is to keep the lights on for customers. We are committed to delivering reliable, clean, and affordable energy to our customers 24/7. This position is not eligible for immigration sponsorship, e.g., H-1B, TN, etc. Please do not apply if you will need immigration sponsorship for a work visa now or in the future, including sponsorship for H-1B, TN, etc., now or in the future. We are unable to hire individuals with CPT, OPT, or

STEM OPT

for this position as the position is not eligible for participation in the H-1B lottery program and is not eligible for current or future immigration sponsorship for a work visa.

Location:

This is a hybrid (virtual/onsite) position with required onsite days on Monday, Tuesday and Thursday and may be assigned to any Consumers Energy Service Center located throughout Michigan's lower Peninsula however the preferred headquarter would be in Jackson, MI. The selected candidate must be within a commutable distance or willing to relocate (relocation package is available for those that qualify). General Summary of Job ResponsibilitiesThe Executive Director, Brand & Customer Communications is an enterpriselevel leadership role responsible for defining, governing, and activating the company's brand and customer communications ecosystem. This role sets the strategic direction for how the organization communicates with customers and external audiences across all channels, ensuring clarity, credibility, relevance, and trust in a complex, highly visible, and regulated environment. As the senior steward of the brand voice and customer narrative. The role establishes the strategy, governance, and operating model that align brand, communications, marketing, Voice of the Customer, and Experience Design into a unified, disciplined system with clear priorities, standards, decision rights, and performance accountability. The Executive Director holds endtoend accountability for customerfacing communications strategy, development, execution, and measurement, including brand strategy, content and creative services, channel strategy and execution, operational communications, and the tools, standards, and processes required to deliver work at scale. The Executive Director translates evolving business priorities into clear narratives, integrated campaigns, and customer experiences that drive trust, engagement, program participation. Success is defined by measurable impact on brand health, reputation resilience, execution speed, and customer and business outcomes. Essential Duties and Responsibilities Establishes performance management, operating cadence, and governance for brand, communications, and experience investments, leveraging data, digital platforms, marketing technology, and responsible use of AI to improve effectiveness and speedtomarket.

Leads enterprise Experience Design efforts across digital and assisted channels, embedding research, usability, accessibility, and design standards to reduce customer effort and improve task success.

Provides enterprise leadership and strategic direction for brand, communications, marketing, Voice of the Customer, and Experience Design, ensuring these functions operate as an integrated system aligned to business priorities.

Establishes and stewards clear enterprise narratives, brand standards, and governance to ensure consistent, accessible, and compliant communications across all customer and stakeholder touchpoints.

Leads integrated communications and marketing strategies that build trust, support reputation resilience, improve understanding, and drive measurable customer behaviors including program participation, digital adoption, and service outcomes.

Oversees enterprise service communications and customer journey engagement across key moments, ensuring clarity, relevance, and scalability during routine operations as well as highvolume or sensitive events.

Builds, develops, and leads a highperforming organization with clear decision rights, accountability, and a healthy, inclusive culture, partnering across the enterprise to deliver consistent and impactful customer experiences.

Elevates Voice of the Customer into a trusted enterprise capability, translating customer feedback, sentiment, and behavioral insights into prioritized actions and closedloop performance improvements.

Other duties as assigned or may be necessary. Knowledge/Skills/Abilities Experience operating in regulated or highly scrutinized industries (e.g., energy, financial services, healthcare, telecommunications)Demonstrated ability to translate business strategy into clear, compelling narratives that drive measurable outcomesFluency in digital channels and marketing technology, with experience applying data and AI responsibly (automation, personalization, and insight generation) in regulated environmentsStrong executive presence with the ability to influence senior leadersProven leadership and talent development skills, including building senior leadership capability, holding teams accountable for outcomes, and fostering a culture of rigor, collaboration, and customerfirst thinking.

Proven executive leadership experience in brand, communications, or marketing roles within complex organizationsTrack record of leading integrated campaigns that influence customer behavior at scaleExperience building and leading high-performing teams Education Bachelor's degree in Business, Communications, Strategy or related field and... For full info follow application link. All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, sexual orientation, gender identity or national origin.