Vice President for Marketing and Communications

Vice President for Marketing and Communications Work Location Springfield Campus Department The Office of the President HR Home Department 010100 PRESIDENT'S OFFICE Pay Grade Unclassified Proposed Salary 160,000 - 189,000 Sponsorship Information Applicants must be currently authorized to work for ANY employer in the United States on a full-time basis. This position is not eligible for work visa sponsorship. Position only available to current, regular, full-time Missouri State University employees? No, Position is available to all applicants. Appointment Type Full Time Regular ExemptNon-Exempt Exempt General Function The Vice President for Marketing and Communications has responsibility for overall communications, research-based messaging, marketing, and branding activity for the University. The Vice President serves as the University's chief marketing and communications officer and is a key member of the University's leadership team. This position represents and promotes the University, increasing its visibility and supporting the institution's mission, vision, and goals. The Vice President leads the development and implementation of the University's brand vision, strategy and public relations campaigns to attract the best students, motivate alumni and donors and recruit high quality faculty and staff. The role oversees the areas of Strategic Communication, Creative Services, Video Marketing, Web Strategy and Development and Athletics Communications. In addition to leading the University's central team of marketing and communications professionals, the Vice President provides strategic direction and coordinates marketing and communications produced by other academic and administrative units and serves as the university's official spokesperson with the media. Description of Primary Duties 1. Provides leadership and vision for the University's strategic and integrated marketing and communications functions. 2. Leads and directs the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with all University departments. 3. Develops and executes a comprehensive, long-term and proactive University-wide communications, marketing and branding strategy consistent with the strategic goals, plans, and aspirations of the University. 4. Creates a collegial, team-building work environment, motivating staff and cultivating productive, collaborative relationships with all constituent groups. 5. Utilizes a research-based approach to identify key messages and audiences, works consistently to tell the University's stories by weaving them together to create a consistent, unified message in support of the Missouri State University brand, and articulates the University's image and brand in the delivery of the University's message to all constituents. 6. Serves as the University's brand manager, with the responsibility of positioning the University in the market, determining target audiences and maintaining the desired reputation. 7. Plans and oversees the design and production of all marketing, public relations and advertising products. 8. Ensures effective and efficient operation of the major units in University Relations (Strategic Communication, Creative Services, Web Strategy and Development, Video Marketing and Athletics Communications) by coordinating unit plans, goals and objectives, designing systems of effective controls to guide work toward expected outcomes, and evaluating progress towards their accomplishment. 9. Develops, executes, and oversees programs necessary to communicate the University's mission and performance to the public. 10. Communicates the University's position and policies on a variety of issues to specific media and to various University constituencies which includes serving as the University spokesperson with the media as appropriate. 11. Ensures a fiscally sound operation of Marketing and University Relations by exercising management practices and implementing income-generating activities which result in operations within allocated budgets. 12. Ensures continuity within the units of Marketing and University Relations by developing media relations policies, writing stories and scripts, initiating special publications, writing articles for publications, and performing other related hands-on functions. 13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training andor courses as required by the President. 14. Contributes to the overall success of the University by performing all other duties as assigned.

Minimum Acceptable Qualifications Education:

A bachelor's degree with a major in marketing, communications, public relations, journalism, business administration, or a related field is required. A master's degree andor a professional certification in marketing or public relations is preferred.

Experience:

At least five years of experience in marketing andor communications in one or more of the following settings: education, not-for-profit, government, business andor industry, is required. A record of success in progressively responsible positions is required. At least three years of management experience is required, relevant experience in one or more of these areas: marketing, public relations, media relations, news and information, video production, photography, publications, or athletics communications. Experience in crisis communication management.

Skills:

Demonstrated leadership and management abilities in staff development, budgeting, research, and customer service is required. Exceptional skills in communications, marketing, and interpersonal relations are required. The ability to develop and implement strategic communications and research-based marketing plans is required. Expertise in making presentations and negotiating with the media is required.

Other:

The scope of the job frequently requires attendance at evening andor weekend activities, meetings, and seminars. Occasional travel is required. Additional Qualifications Link to Job Description missouristateHumanJobDescriptions0018.htm Open Date 04272026 Close Date (If Close Date is blank then the posting is considered open until filled) Special Instructions to Applicants The first date of consideration is May 26, 2026, and applications will be accepted until the position is filled. Please attach an unofficial transcript to your application. Please note that documents that contain passwords, digital signatures, and other artifacts such as watermarks may not convert properly. If your document contains any of these items, please print and scan the document, then upload the scanned version to your application. Official transcripts required at time of hire. Equal Opportunity Statement Non-Discrimination Statement Missouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and ads to a strict non-discrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972. This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or of military organizations associated with the Armed Forces of the United States of America. The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity employer. Inquiries concerning the complaintgrievance procedure related to discrimination on the basis of a protected class, including sexual harassment and sexual assault, or compliance with federal and state laws and guidelines, should be addressed to the Director, Office for Institutional Compliance, Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897, ComplianceMissouriState, 417-836-4252.