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Paid Media Manager
Job
Robert Half
Lincolnton, NC (In Person)
Full-Time
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Job Description
We are looking for an experienced Paid Media Manager to join our team in Lincolnton, North Carolina, in a contract role with the potential to become permanent. This position is ideal for a hands-on digital advertising specialist who can evaluate channel performance, shape a stronger media strategy, and turn paid traffic into measurable business growth. The right candidate will bring a balanced background in B2B marketing with exposure to B2C campaigns and will be comfortable working closely with creative and digital stakeholders in an onsite environment during the initial phase of the engagement.
Responsibilities:
- Lead paid media efforts across platforms such as Google, social advertising channels, and geofencing programs to improve traffic quality and conversion outcomes.
- Review current campaign results, identify inefficiencies in media spend, and recommend adjustments that strengthen return on investment.
- Build and refine digital advertising strategies that support both lead generation and online sales performance.
- Partner with internal creative and digital teams to align campaign messaging, landing page experience, and audience targeting.
- Translate performance data into clear recommendations on which channels should be expanded, optimized, or reduced.
- Monitor user behavior after ad engagement and collaborate with website and user experience partners to improve on-site performance.
- Manage campaign execution with a mix of strategic planning and day-to-day oversight, ensuring initiatives move from concept through delivery.
- Support the transition of paid media ownership from an external agency to a more effective internal management approach as needed.