Manager, Social Media
Red Bull GmbH
Harrison, NJ (In Person)
Full-Time
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Job Description
Red Bull New York ("RBNY") are one of 30 teams in Major League Soccer (MLS) and one of the league's ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY's First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named. RBNY's First Team is a three-time MLS Supporters' Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation's premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY's Academy is ranked among the top development organizations in the country. The Manager, Social Media will lead the strategy, planning, and execution of all social media channels for both Red Bull New York (RBNY) and Sports Illustrated Stadium (SIS). This role is responsible for building a unified, best-in-class social media presence that brings together team performance, stadium experiences, and year-round programming into a cohesive, fan-first content ecosystem. The Manager, Social Media will play a critical role in growing fan engagement, deepening supporter loyalty, and building a passionate, connected community around both the club and the stadium. This individual will not only drive content performance, but also leverage social platforms as a key business engine—supporting ticket sales, commercial initiatives, partnerships, and event promotion across both the club and the stadium. The role requires a balance of creative instinct, analytical rigor, and commercial awareness, as well as the ability to operate across multiple brands, audiences, and content streams in a fast-paced, real-time environment.
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