CRM Manager

Franklin & Marshall College Job Posting:

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CRM Manager Category:

Enrollment Management Subscribe:

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Admission Locations:

Lancaster, PA Posted:

Jan 5, 2026

Closes:

Open Until Filled Type:

Exempt Position ID:

196088

Share About Franklin & Marshall College:

Franklin & Marshall College is a residential college dedicated to excellence in undergraduate liberal arts education. Its aims are to inspire in young people of high promise and diverse backgrounds a genuine and enduring love for learning, to teach them to read, write, and think critically, to instill in them the capacity for both independent and collaborative action, and to educate them to explore and understand the natural, social, and cultural worlds in which they live. In so doing, the College seeks to foster in its students' qualities of intellect, creativity, and character, that they may live fulfilling lives and contribute meaningfully to their occupations, their communities, and their world. To learn more about Lancaster, please go to https://landinlancasterpa.com

Job Description:

Franklin & Marshall College is recruiting for a full-time CRM Manager.

Job Details:

Location:

F&M Campus

• Lancaster, PA.

Hybrid work options available.

Classification:

Full-time, Exempt Schedule:

40 hours, Monday to Friday.

Reports to:

Executive Director of Enrollment Systems, Operations, & Analytics.

Department:

Admission Approved Salary Range:

$48,500.00

• $56,000.

00.

Job Description:

Reporting to the Executive Director of Enrollment Systems, Operations, and Analytics, the CRM Manager is the principal deputy on all matters related to the enrollment CRM, Technolutions Slate, and related technology. This position is responsible for helping drive innovation, development and renewal of Slate. The CRM Manager collaborates with other internal stakeholders to further strategic enrollment goals through the efficient and effective use of technology.

Essential Functions:

Serve as the point person for all aspects of management of the CRM, including maintenance, development, cycle prep, portals, rules, forms, source formats, and other core functionality. Maintain data integrations/feeds and data integrity between Slate and internal and external systems such as external vendors and F&M's SIS by providing expertise and general guidance. Serve as a technical expert on the building and troubleshooting of these integrations. Collaborate with the Enrollment Communications & Marketing Manager and the Director of Enrollment Analytics to provide technical support to in-house marketing capabilities via Deliver, in order to further both enrollment communications capacity and enrollment analytics functions within Slate. Serve as the primary liaison to enrollment management systems end users, assisting in the development of end-user processes, serving as the bridge between the technical and the functional within Slate, and planning and overseeing end-user training. Develop best practices and regular innovation to ensure Slate at F&M is constantly evolving to best service the needs of the division and the students it recruits. Ensures Slate support for events of all modalities for the Admission Visit Experience team. All other duties as assigned.

Requirements:

Minimum Qualifications:

Bachelor's Degree or equivalent combination of experience and training. 4 or more years of experience in higher education enrollment management or related experience. Proficiency with CRM. Proficiency using software applications including databases, spreadsheets and word processing. Excellent oral, written, interpersonal communication skills. Proficiency in Google Suite Products (Docs, Gmail, Sheets, Slides, Drive) Evidence of a commitment to community and belonging. Successful interview. Successful completion of background checks.

Preferred Qualifications:

Experience with Technolutions Slate. Experience teaching, training, or supporting non-technical people in their use of technology resources.

Additional Information:

Offers of employment are contingent upon the successful completion of reference checks, a criminal background verification, and verification of credentials. The College will coordinate these verifications. Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events. To learn more about our Benefits, please visit our Benefits Page . Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class.

Application Instructions:

All submitted materials must be submitted via this online process. We regret we are unable to accept applications or resumes submitted via mail, email, or fax. As you are submitting your application via this online process, please ensure that you provide an accurate email address. You will then receive an acknowledgment indicating that your application materials have been received. Individuals who need accommodations due to a disability in order to submit an application or attend an employment interview should contact Human Resources at (717) 358-3996. If you experience difficulty submitting your resume or cover letter, please

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