Director of Communications & Marketing

$130,000•145,000 /Yr.

Schedule:

Monday•Friday; 8:00 am•4:30 pm

Location:

Skokie, IL 60077 Hybrid Role•3 days In-office per week The Director of Communications & Marketing is responsible for developing effective internal and external messaging and communication strategies, directing the efforts of assigned employees, and coordinating at the strategic and tactical levels with other departments in the organization. They are responsible for the development and execution of the organization's communication strategy, with a strong emphasis on internal communication needs. They will also maintain overall responsibility for media and public relations, and marketing strategies to advance Trilogy's brand identity and increase Trilogy's visibility across key stakeholder audiences. They'll work with all forms of media, including press releases and digital campaigns, print materials, social media, audio and video. The Director will act as a spokesperson for the organization. Responsibilities Strategic Communications Create and implement a comprehensive internal communications strategy that addresses existing gaps and establishes clear guidelines for consistent internal messaging. Ensure all communications align with organizational priorities, including strategic objectives, program initiatives, and advocacy efforts. Develop and execute a strategic communications plan to strengthen Trilogy's brand identity, increase visibility across key audiences, and enhance the organization's reputation within the community. Internal Communications Develop an internal communications framework and plan for the organization, utilizing stakeholder engagement to develop and test strategies. Lead the implementation of the internal communications strategies to keep staff and board members informed, engaged, and aligned with organizational priorities. Collaborate with clinical and administrative teams to deliver consistent, tailored messaging; identify communication needs; and continuously improve processes based on feedback. Leadership & Cross-Department Collaboration Provide strategic oversight and direction for daily communications operations, ensuring a high-performing team with defined goals and accountability measures. Establish clear performance expectations, manage workflow, and foster professional growth through coaching and development opportunities. Monitor and evaluate communication strategies using key performance indicators, leveraging data to measure impact and inform continuous improvement. Media & Public Relations Serve as the organization's primary media contact and spokesperson, managing press inquiries and proactively securing media opportunities to increase earned media coverage and press placements. Lead the development of targeted media materials, including press releases, media kits, and key messaging, and oversee content production to strengthen the organization's presence in local media. Build and maintain strong relationships with journalists and community leaders to advance the organization's messaging and visibility. Brand Management Drive brand awareness and audience engagement through integrated digital and traditional media strategies. Maintain consistent branding and messaging across all platforms, materials, and campaigns. Drive the creation of impactful content, strategic storytelling, and thought leadership materials that elevate the organization's visibility and influence Craft talking points and key messages for leadership, ensuring alignment with strategic priorities. Provide media and communications training to staff as needed. Marketing & Digital Strategy Plan, develop, and execute integrated marketing strategies and communications to advance Trilogy's mission and brand presence. Leverage video, digital, social media, and other platforms to enhance communication effectiveness, drive website traffic, boost social engagement, and optimize digital campaign performance. Design and implement targeted marketing campaigns using analytics and data-driven insights to engage priority audiences. Lead and oversee marketing initiatives to ensure consistency in messaging, branding, and execution across all channels. Other Perform other related duties and/or projects as assigned Qualifications A Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field is required, Minimum five to seven years of professional experience in communications, marketing, or public relations, preferably within a complex not-for-profit environment. Proficient in media relations, crisis communication, and digital marketing strategies. Proven expertise in crafting and implementing storytelling strategies that foster engagement and deliver meaningful impact. Excellent written and oral communications skills. Exceptional interpersonal skills with the ability and personality to work collaboratively, accept responsibility, and motivate colleagues, volunteers, and donors. Proficient in using analytics software, social media management applications, and content management technologies. Goal oriented with a high level of energy, enthusiasm, and dedication to the mission and goals of the organization Demonstrated management experience, successful leadership, and mentorship of professional and support staff Strong leadership and delegation skills; sound judgment and integrity. Willingness to try new approaches and take appropriate risks

Benefits:

FREE Virtual Primary Care, Urgent Care, and Mental Health Counseling for ALL Employees PAID Maternity/Paternity leave Medical Insurance (BCBS of IL) Dental Insurance Vision Insurance Life Insurance Long-Term & Short-Term Disability Pet Insurance FSA (Health, Dependent Care, Transit) Telemedicine EAP 403(b) Retirement Plan with Employer Match