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Job Description
The Marketing and Communications Manager is responsible for leading the graphic design, social media, digital communications, advertising, and marketing initiatives in support of exhibitions, programs, membership, fundraising, and institutional outreach at the Ashley Gibson Barnett Museum of Art. This position serves as the primary staff member responsible for the creation and production of printed and digital marketing materials, management of the Museum's social media presence, development of institutional communications, and coordination of advertising and promotional campaigns. The role plays a critical part in supporting audience growth, visitor engagement, and community visibility for the Museum.
ESSENTIAL FUNCTIONS 1.
Serve as the primary staff member responsible for the design, production, and coordination of printed and digital marketing materials supporting exhibitions, educational programming, membership initiatives, fundraising efforts, events, and institutional outreach. 2. Design and produce exhibition graphics, posters and signage, advertising materials, invitations, event collateral, social media graphics, email marketing graphics, Museum maps, rack cards, branded collateral, and additional promotional materials. 3. Manage the Museum's social media platforms including content creation, scheduling, audience engagement, analytics, and growth initiatives. 4. Create digital content including graphics, photography, video, and promotional materials for social media, advertising, and institutional communications. 5. Develop, design, write, and distribute digital communications including newsletters, event and program e-blasts, membership communications, institutional announcements, and executive communications as needed. 6. Draft, edit, and distribute press releases, media advisories, and promotional communications supporting exhibitions, programs, special events, and institutional initiatives. 7. Work with the CMCO on print and digital advertising campaigns including ad placement, production schedules, budget tracking, and performance monitoring. 8. Ensure consistent branding, messaging, and visual standards across all Museum marketing and communications materials. 9. Coordinate photography and video coverage supporting exhibitions, programs, outreach activities, and institutional initiatives while maintaining marketing and historical archives. 10. Collaborate with Museum leadership and campus partners to support strategic marketing, communications, audience engagement, and institutional visibility initiatives. 11. Support Museum events, exhibitions, programs, and outreach activities including occasional evening and weekend responsibilities as needed.
EDUCATION, WORK EXPERIENCE AND REQUIREMENTS
Bachelor degree required. Minimum of 5 years of relevant experience. Strong computer skills and knowledge of programs such as social media management software (Sprout, Hootsuite), design software (Adobe Creative Suite), and Microsoft Office (Outlook, Word, Excel, PowerPoint). Excellent oral and written communication skills, expert understanding and use of English grammar, and strong editing skills. Knowledge of AP Style is a plus. Must have excellent organizational, interpersonal and communication skills and be able to maintain composure and competence under pressure. Must be able to prioritize conflicting needs; handle matters expeditiously, proactively, and work independently to move projects through to successful completion, often with deadline pressures. Must be able to work independently, use initiative, and make substantive decisions quickly. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
PHYSICAL DEMANDS
Characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 1. Ability to sit for extended periods while performing computer-based work, including writing, editing, graphic review, marketing analytics, and digital communications. 2. Ability to use hands and fingers for keyboarding, operating office equipment, and handling communication and promotional materials. 3. Ability to communicate effectively in person, by telephone, and through virtual communication platforms. 4. Ability to read and interpret printed and electronic materials, including marketing content, reports, and design proofs. 5. Ability to stand and walk frequently throughout museum facilities and at events, exhibitions, meetings, and community outreach activities. 6. Ability to move between offices, exhibit spaces, event venues, and campus or museum grounds as needed. 7. Ability to occasionally bend, stoop, reach, or crouch while organizing displays, reviewing exhibit signage, or handling promotional materials. 8. Ability to occasionally lift, carry, push, or move marketing supplies, signage, displays, photography equipment, or event materials, typically up to 20-25 pounds. 9. Ability to maintain visual acuity necessary for reviewing detailed documents, digital media, branding materials, and exhibit communications. 10. Ability to work occasional evenings, weekends, and extended hours in support of museum events, exhibitions, media activities, and community engagement initiatives.
WORKING CONDITIONS 1.
Work is performed primarily in a professional office and museum environment. 2. Position involves frequent interaction with museum staff, leadership, donors, media representatives, community partners, volunteers, and the public. 3. Work may be performed in both indoor and occasional outdoor environments during special events, promotional activities, or community engagement initiatives. 4. Position may involve managing multiple projects and deadlines simultaneously, requiring organization, adaptability, and attention to detail in a fast-paced environment. 5. Exposure to moderate noise levels may occur during public programs, events, exhibitions, or high visitor traffic periods. 6. Schedule may require occasional evening, weekend, or holiday work to support museum operations, special events, exhibit openings, media activities, and promotional campaigns. 7. Limited local or regional travel may be required for meetings, conferences, media engagements, partnerships, or outreach activities. 8. Assignment is campus-based and not intended for work from home though some remote work may be performed through virtual services if determined necessary by the College.
Benefits:
Dental insurance Health insurance Life insurance Paid time off Vision insurance
