Marketing and Communications Manager

The Opportunity We are seeking a detail-oriented and creative Marketing and Communications Manager to promote a diverse portfolio of brands for our privately held real estate development and management firm. Based in South Haven, Michigan, with offices in Chicago, we acquire and manage real estate and marinas while operating several service businesses, including vacation rentals, boat, cart and bike rentals, and golf cart sales.

Job Type:

Full-time Location:

Hybrid remote in South Haven, MI 49090 --- Key Responsibilities Digital Strategy & Social Media •

Content Management:

Edit and oversee organic social media content calendars across Facebook, Instagram, Twitter, TikTok, and YouTube. •

Paid Advertising:

Develop and execute search and display campaigns using Google Ads, TikTok, and Facebook. •

Web & SEO:

Monitor and maintain various websites with outside consultants while managing SEO/SEM through metric setting and analysis. •

Email Marketing:

Plan and execute email campaigns for special promotions and events. Traditional Marketing & Branding •

Strategy & Budget:

Prepare and facilitate an annual marketing strategy and budget plan. •

Brand Integrity:

Act as the key project manager to ensure a consistent brand and message across all subsidiary companies. •

Collateral Design:

Design and layout online and print-based tools, including posters, email graphics, and web graphics. •

Operations:

Coordinate the delivery of operational supplies such as table tents, sandwich boards, and gift cards. PR, Events & Community •

Public Relations:

Maintain relationships with local reporters and bloggers, issue press releases, and manage invitations to special events. •

Event Planning:

Organize special events and "gorilla marketing" campaigns to drive traffic to business locations. •

Partnerships:

Develop relationships with influencers and local community organizations through networking and outreach. --- What You Need to Be Successful •

Experience:

1-3 years of experience minimum is preferred. More experience is a plus! •

Education:

Bachelor's degree in marketing, communications, PR, or a related field is preferred. •

Tech-Forward:

Proficiency in Google Analytics and Office 365, with a willingness to learn latest technologies, including A.I.. •

Creative Skills:

Basic understanding of design and print production with the ability to provide creative direction and written copy. •

Core Attributes:

Unwavering attention to detail and the ability to work under time pressure and defined budgets. •

Knowledge:

Operating knowledge to help manage and push scheduled updates to social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok. Below is a link to our

Job Application Form:

https://is.gd/kLC9q

V Job Types:

Full-time, Part-time Pay:

$30,000.00 - $50,000.00 per year

Education:

Bachelor's (Required)

Experience:

Marketing:

1 year (Required) Ability to

Commute:

South Haven, MI 49090 (Preferred)

Work Location:

Hybrid remote in South Haven, MI 49090