Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
This job posting is for our current Maverik team members only. If you're interested in joining our team, we encourage you to keep an eye on our external job postings for opportunities to become part of the Maverik team! At Maverik, we don't just offer jobs, we offer adventures. As a Social Media Manager, you'll help bring Maverik's brand to life by leading the strategy, content creation, and execution of our social media presence across multiple platforms. From developing engaging campaigns and managing influencer partnerships to creating real-time content and analyzing performance, you'll play a key role in growing brand awareness and customer engagement. You'll collaborate with teams across the business to support company initiatives, drive measurable results, and strengthen Maverik's connection with customers. This role is ideal for someone who is creative, strategic, and passionate about staying ahead of digital and social media trends. If you enjoy turning ideas into impactful content and building meaningful connections through storytelling, this could be the opportunity for you.
Why this role matters:
Social media is one of Maverik's most visible connections with our customers. Through strategic content, influencer partnerships, and data-driven decision making, this role helps strengthen brand loyalty, increase customer engagement, and support key business objectives. By identifying trends, creating meaningful customer interactions, and delivering impactful campaigns, you'll help keep Maverik at the forefront of the evolving digital landscape.
Location/Schedule:
This position will be on-site at our Salt Lake City, UT headquarters.
Hybrid Office:
4 days in office, 1 day optional work from home. Occasional travel and evening or weekend availability may be required to support events, campaign activations, and content creation opportunities. What You'll do in this
Role :
Provide leadership to direct reports, including hiring, training, and development. Create and publish content across all social media platforms, including but not limited to Instagram, Facebook, YouTube, TikTok, Twitter/X, Pinterest, and LinkedIn. Develop and execute social media strategies that support targeted KPIs, including campaign planning and execution across multiple channels. Lead the sourcing, briefing, and management of content creators for paid campaign UGC (User-Generated Content), ensuring alignment with Maverik's brand and performance goals. Build and manage influencer relationships, including outreach, contracting, content coordination, and performance tracking. Collaborate cross-functionally to drive revenue and brand awareness through paid and organic social initiatives. Proactively monitor, respond to, and engage with followers on social media while embodying Maverik's brand to grow and maintain a loyal fanbase. Serve as a subject matter expert on evolving platform algorithms, creator economy trends, and social media innovations. Conduct monthly competitive analyses, including daily content reviews of competitor pages, and share learnings and ideas with the team. Provide regular reporting on social performance, trends, and opportunities to inform strategy and support brand growth. Attend and support campaign shoots, influencer activations, and specialty events, which may require travel and occasional weekend availability. Capture and curate real-time content at events to amplify Maverik's brand presence and community engagement. You'll be a great fit for this adventure if you have: 4+ years of progressive experience in social media, influencer marketing, or digital content creation. 1+ years in a leadership or program supervisory role. In-depth knowledge of major social media platforms and tools, including Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter/X, Hootsuite, and creator sourcing platforms. Proficient with Microsoft Suite, Adobe Creative Suite, and social media management tools. Bonus points if you also bring: Bachelor's degree in a relevant field such as Business Administration, Communication, Marketing, Psychology, or Hospitality preferred.
Qualifications:
Manager Leadership Skills:
Effectively communicates across teams and departments, translating organizational goals into actionable plans. Models transparency and creates psychological safety in communication. Develops individuals and team by providing feedback, coaching, and growth opportunities aligned with their strengths and the organization's needs. Fosters a culture where development is a shared team priority. Navigates interpersonal and team conflict with empathy and objectivity. Creates an environment where respectful dialogue is expected and supported, and holds self and others accountable for addressing issues constructively and in a timely manner. Establishes aligned goals, tracks performance, and addresses issues proactively. Coaches team members for both performance and growth, ensuring consistent delivery against expectations. Strengthens cross-functional relationships by building trust, encouraging inclusive input, and removing barriers to collaboration. Fosters a team culture rooted in respect and shared accountability •This is not an all-encompassing list of Leadership Skills, but rather those identified as most essential for success in this position. Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.
Compensation & Benefits:
Pay Range:
$70,000-$80,000 + DOE and Bonus Opportunities The above salary range represents a general guideline; however, Maverik considers a number of factors when determining base salary offers, such as the scope and responsibilities of the position and the candidate's experience, education, skills, and current market conditions.
Benefits Include:
Full Health, Dental, and Vision Package with company contribution to cost In-Store and Fuel Discounts Retirement plan with company match (401K) Eligible for the annual incentive bonus program
Profit Sharing:
When Maverik succeeds, so do you. Team Members are eligible for annual profit sharing—our way of recognizing the important role you play in our success Comprehensive Paid Time-Off Policy, along with additional perks and benefits
