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Social Media Manager - Cannabis

Job

Grown Rogue Unlimited, LLC

Remote

$63,749 Salary, Full-Time

Posted 3 days ago (Updated 21 hours ago) • Actively hiring

Expires 7/24/2026

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Job Description

About Us:
Grown Rogue Unlimited is a craft cannabis company operating in Oregon, Illinois, Michigan, Minnesota, Maryland, and New Jersey, focused on delighting customers with premium flower and flower-derived products at fair prices. The Company's passion for quality products and value, combined with a disciplined approach to growth, prioritizes profitability and return on capital without sacrificing quality Through planning, creation, and execution of engaging social content, we aim to elevate brand engagement and create memorable experiences. Our commitment to excellence in flower cultivation sets us apart. Join us in our mission to connect authentically, inspire action, and cultivate lasting brand loyalty.
Role Description:
We are seeking a creative and strategic Social Media Manager to lead the planning, creation, and execution of engaging social content across our digital channels. This role is ideal for someone who thrives in a fast-paced, growth-oriented environment, has a strong pulse on social trends, and knows how to create content that connects with and grows an audience. You will play a key role in expanding our digital presence, and ensuring our content stays fresh, relevant, and optimized for each platform. Requirements for
Social Media Manager:
Proven experience in content creation, video production, and social media management. Proficiency with design and editing tools such as CapCut, Adobe Suite, or similar. Strong understanding of social media platforms and best practices. Excellent written and verbal communication skills. Strong creative vision and storytelling ability. Ability to manage multiple projects Ability to be flexible, prioritize and meet deadlines
Key Responsibilities:
Content Planning & Strategy Develop and execute content strategies aligned with brand goals and audience interests. Create content calendars and campaign plans across all relevant platforms. Content Creation Create engaging, content including short-form videos, reels, stories, web and static posts. Take ideas from concept to post—keeping content quick, creative, and optimized for each platform or marketing need. Social Media Management Manage daily operations of social media accounts Craft compelling captions, visuals, and video posts that align with brand voice and messaging. Monitor trends and apply insights to keep content current and culturally relevant. Audience Growth & Engagement Drive follower growth, engagement, and reach across all platforms. Respond to comments, messages, and community interactions in a timely and engaging manner. Use data analytics to evaluate performance, optimize content, and inform strategy. Trend Monitoring & Innovation Stay ahead of content and social trends, platform updates, and algorithm changes. Experiment with new formats, technologies, and creative approaches to keep content innovative. Cross-Functional Collaboration Communicate regularly with the cultivation team to stay informed on upcoming strain release, product launches, and grow milestones Translate cultivation insights into compelling, hype-building content that connects with cannabis consumers Align content calendars with product availability and launch timelines. Education/Certification(s): Bachelor's degree in graphic design, digital media, film, communications or a related field is preferred but not required. Experience for
Social Media Manager:
3+ years of professional work in content creation, digital media Graphic design experience - ability to create original branded graphics, templates, visual assets Videography experience Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) or equivalent, with examples of design work in portfolio Experience with social media scheduling and management tools (Later, Sprout Social, Hootsuite, or similar) A portfolio of past works that includes both designed graphics and video content Experience with paid social campaigns Familiarity with Cannabis Industry and product strongly preferred
Robust Benefits:
Health Benefits 401
K Retirement Plan Paid PTO Paid Holidays Submittal:
All applicants are required to submit their portfolio link or attach it. If this sounds like the position you have been looking for, please reply with your resume. We are an Equal Opportunity Employer . Grown Rogue Unlimited values diversity and inclusivity, welcoming applicants of all backgrounds. We're proud to be an equal opportunity employer where every voice counts, and together, we shape a future where every connection matters.
Job Type:
Full-time Pay:
$45,000.00 - $70,000.00 per year
Benefits:
Flexible schedule People with a criminal record are encouraged to apply
Education:
Bachelor's (Required)
Experience:
Graphic Design:
3 years (Required)
Social Media Management:
2 years (Required)
Cannabis Industry:
1 year (Required)
Work Location:
Hybrid remote in Bay City, MI 48707