Senior Social Media Manager

Description Senior Social Media Manager (Paid & Organic)

Location:

On-site - Arlington, TX We're seeking a Senior Social Media Manager to lead the strategy, execution, and performance of both paid and organic social programs at a national level. This is a high-impact role with the opportunity to build and scale a social media team from the ground up , shaping the long-term vision, structure, and success of the function. What You'll Do Own the end-to-end social media strategy across major platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and emerging channels) Lead paid social campaigns , including audience targeting, budget allocation, creative testing, and optimization to drive performance (CPA, ROAS, conversions) Oversee organic social strategy , including content planning, posting cadence, community engagement, and brand voice development Develop and execute integrated national campaigns aligning paid and organic efforts to maximize reach and engagement Build, mentor, and scale a high-performing social media team , establishing processes, best practices, and long-term structure Analyze performance data to generate insights, optimize campaigns, and inform strategy Partner cross-functionally with marketing, creative, and brand teams to develop compelling, platform-native content Stay ahead of platform trends, algorithm changes, and emerging tools to keep the brand competitive Requirements What We're Looking For 8+ years of experience managing paid and organic social programs at scale Proven success leading national or multi-market social campaigns with measurable business impact Experience building or scaling teams , with strong leadership and mentorship capabilities Deep expertise in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager , and social management tools Strong analytical mindset with experience interpreting performance data and optimizing accordingly Ability to translate insights into clear, actionable recommendations for stakeholders Strong communication and cross-functional collaboration skills Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.