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Job Description
Paid Social Associate Department:
Social Media Location:
Dallas, TX
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The Paid Social Associate is an early-career opportunity for someone looking to build expertise in digital media and paid social advertising. This role supports the planning, setup, management, optimization, and reporting of paid social campaigns across a variety of client accounts and industries. The ideal candidate is curious, detail-oriented, eager to learn, and energized by a fast-paced agency environment. This person will work closely with senior team members to gain hands-on experience across campaign execution, analytics, optimization, and client support. Key Responsibilities & Expectations
Assist in the setup, trafficking, monitoring, and optimization of paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X
Support campaign pacing, budget tracking, QA, and performance monitoring to ensure campaigns launch and run smoothly
Help develop campaign reports with performance data, insights, and optimization recommendations
Pull platform metrics and organize data for recurring client reports and internal updates
Assist with audience research, competitive analysis, and platform best practices
Support the creation of media plans, estimates, and campaign documentation as directed by senior team members
Monitor campaign performance and proactively flag trends, issues, or growth opportunities
Collaborate with analytics, creative, account service, and broader media teams on campaign needs
Stay current on social platform updates, ad products, and digital media trends
Maintain organized files, trackers, timelines, and campaign documentation
Participate in team meetings, trainings, and development opportunities to grow platform expertise Knowledge, Skills & Qualifications
Bachelor's degree in Marketing, Advertising, Communications, Business, or related field preferred
1-2 years of experience in digital marketing, paid media, social media, or advertising preferred (internship experience considered)
Strong interest in paid social advertising and digital media strategy
Excellent attention to detail and strong organizational skills
Comfortable working with numbers, spreadsheets, and performance data
Strong written and verbal communication skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Proactive mindset with a willingness to learn and grow
Team-oriented, adaptable, and resourceful attitude
Experience with Excel, PowerPoint, or Google Sheets preferred
Familiarity with Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, or similar platforms is a plus
Google Analytics, GA4, or platform certifications are a plus