Director of Public Relations And Strategic Partnerships

Director of Public Relations And Strategic Partnerships Connally

ISD - 3.7

Waco, TX Job Details Full-time $78,607 - $109,991 a year 16 hours ago Qualifications Change management Supervising experience Project management Productivity software Strategic communications Full Job Description

CONNALLY INDEPENDENT SCHOOL DISTRICT JOB TITLE

Director of Public Relations & Strategic Partnerships

WAGE/HOUR

Exempt/Professional

REPORTS TO

Superintendent

PAY GRADE

6 / $78,607 - $109,991

DEPARTMENT:

Central Office DAYS:

226 days

ROLE AND PURPOSE

The Director of Communications leads the development and execution of a clear, proactive, and strategic communications system that advances the district's vision, builds stakeholder trust, and supports improved student outcomes. This role oversees all internal and external communications, including media relations, marketing, digital platforms, and community engagement, ensuring consistent messaging and transparency across the organization.

QUALIFICATIONS

Education/Certification:

Bachelor's degree from an accredited college or university in communications, public relations, journalism, marketing, English, or related field required Master's degree in communications, public administration, education administration, public policy, or related field preferred

Experience:

Minimum of five (5) years of progressively responsible experience in communications, public relations, business/marketing, or administration preferably in a school district, government agency, or large organization Demonstrated experience leading teams, managing organizational change, and executing strategic communications plans Proven track record of developing and implementing communications strategies to support organizational priorities

Other Requirements:

Strong commitment to equity and culturally responsive communication Ability to maintain confidentiality and exercise sound judgment Ability to work effectively in a fast-paced environment

SPECIAL KNOWLEDGE/SKILLS

Expertise in strategic communications and public relations Exceptional written and verbal communication skills Strong project management and organizational skills Ability to manage multiple priorities and deadlines Ability to translate complex information into clear messaging Strong interpersonal and collaboration skills Proficiency in Microsoft Office applications

MAJOR RESPONSIBILITIES AND DUTIES

I.

COMMUNICATIONS LEADERSHIP

CONNALLY

INDEPENDENT SCHOOL DISTRICT

Develop and implement district-wide communications strategy Provide strategic communications counsel to Superintendent Maintain consistent district messaging and branding Monitor effectiveness and adjust strategy

II. INTERNAL COMMUNICATIONS

Ensure clear and consistent communication with staff Communicate rationale behind district decisions Establish feedback systems for staff input Provide training on communication practices

III. EXTERNAL COMMUNICATIONS

Manage media relations Communicate district priorities to community Ensure translation and culturally responsive outreach Serve as district spokesperson

IV. MARKETING AND DIGITAL COMMUNICATIONS

: Oversee website and social media platforms Develop marketing campaigns aligned to priorities Ensure consistency across publications

V. CRISIS COMMUNICATIONS

Develop crisis communication plans Train staff on crisis protocols Serve as Public Information Officer during emergencies

VI. COLLABORATION

Align communication across departments Support recruitment communications Lead cross-functional projects

VII. OTHER DUTIES

Maintain professional competence Maintain effective relationships Follow district policies and procedures Perform other duties as assigned

VIII.SUPERVISORY RESPONSIBILITIES

CONNALLY

INDEPENDENT SCHOOL DISTRICT

Supervise communications staff and manage department operations.

IX. EQUIPMENT & SOFTWARE SKILLS

Standard office equipment Microsoft Office applications Website and social media platforms

X. ADDITIONAL AREAS OF SUPPORT

Assist the Human Resources Department in recruitment by attending job fairs and creating social media communication for job postings, employee recognitions, and other events. Partner with Career and Technology Education in recruiting partners to provide more rigorous learning experiences for students. Work with the Education Foundation or other supporting organizations to develop and maintain effective relationships with area businesses and community partners on behalf of the district. Raise public awareness of the Education Foundation and the district through presentations to clubs and organizations, publications, and special programs. Develop and implement direct marketing programs and events to cultivate, motivate, and solicit individual, foundation, and corporate donors and partners. Promote community engagement by providing positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district to develop community engagement.

WORKING CONDITIONS

MENTAL

DEMANDS / PHYSICAL DEMANDS / ENVIRONMENTAL FACTORS

Tools/Equipment Used:

Standard office equipment, including computers and peripherals; 1. Develop and maintain effective relationships with area businesses and community organizations on behalf of the district and the Foundation. Standard instructional equipment.

Posture:

Moderate standing; occasional kneeling, squatting, bending, and stooping

Motion:

Moderate walking ?

Lifting:

Regular light lifting and carrying (less than 15 pounds)

Environment:

Work inside and outside (exposure to sun, heat, cold, and inclement weather);exposure to noise

Mental Demands:

Work with frequent interruptions; maintain emotional control under stress