Specialist I, II or Sr, Communications

• Job Summary:

• The Marketing Communications Specialist is responsible for coordinating and executing customer acquisition, retention, and loyalty marketing programs.

This role manages end-to-end production of marketing communications, with a strong focus on the execution of direct mail and email campaigns and serves as the day-to-day liaison with print and incentive vendors. The Specialist leads assigned projects from approved marketing request through in-market launch, ensuring flawless execution and alignment with brand and business objectives.

• Functional Expertise:

• + Develop and produce direct response creative materials (direct mail, email, etc.

) to support acquisition, retention, and loyalty initiatives. + Manage all aspects of marketing program execution, including copy and design development, cost estimation, timeline management, print production, and quality assurance. + Coordinate with internal teams and external partners to ensure campaigns are delivered on time, on budget, and aligned with marketing goals. + Oversee maildrop scheduling and call volume coordination with the call center to optimize program performance and customer experience.

• Business Acumen:

• + Monitor and report on campaign performance metrics to evaluate ROI and identify opportunities for optimization. + Assist with budget tracking and vendor invoice processing. + Stay current on marketing best practices, competitive trends, and emerging technologies to inform future program development.

• Engagement:

• + Coordinate copy development and implementation for customer communications such as on-hold messaging, bill inserts, and statement messages. + Partner with the Advertising Agency of Record on creative development and production. + Serve as the marketing liaison to the company's call center to ensure alignment of messaging and customer engagement strategies

• Driving Results:

• + Ensure accurate and timely rollout of marketing programs across all customer touchpoints, including call centers. + Develop call center scripting and sales tools to support marketing initiatives; participate in training sessions and focus groups. + Continuously identify opportunities to enhance efficiency, quality, and customer engagement outcomes.
• Qualifications

• Education, Certifications/Licenses:

• Required:

  Bachelor's degree in Marketing, Communications, Business, or related field.

• Related Work Experience:

•

Required:

+ 3-5 years of experience in marketing communications, direct response, or related field. + Demonstrated success managing multiple projects simultaneously and meeting deadlines. + Experience collaborating with cross-functional teams and external vendors.

Preferred:

+ 7+ years of experience in marketing communications or direct response marketing. + Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty). + Experience managing social media or digital content campaigns. + Experience in the energy industry is a plus but not required.

• Specific Skills & Knowledge:

•

Required:

+ 3-5 years of experience in marketing communications, direct response, or related field. + Demonstrated success managing multiple projects simultaneously and meeting deadlines. + Experience collaborating with cross-functional teams and external vendors. + Exceptional analytical and communications skills. + Excellent problem-solving skills + Strong attention to detail. + Proficient with

MS Office Suite Preferred:

+ 5+ years of experience in marketing communications or direct response marketing. + Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty). + Experience managing social media or digital content campaigns. + Experience in the energy industry is a plus but not required.

• Working Conditions/Physical Requirements:

• + Minimal travel required (