Business & Communications Specialist

Job Description - Business & Communications Specialist (2600001M) Job Description Business & Communications Specialist - (2600001M) Job Summary Towson University (TU) has earned distinction as both a top 100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University fosters a climate that is grounded in respect and supports the intellectual and personal growth of the entire university community. Under the direct supervision of the Director of New Student & Family Programs, the Business & Communications Specialist is responsible for ensuring the effective and efficient operations of the department related to program registration and communications to all incoming students. Primary responsibilities include oversight of marketing and communications strategy and implementation; orientation program registration management; payment processing; following and developing procurement and business processes for the department; and general customer service protocols including training front desk student staff. Responsibilities and Duties a. Provide leadership and direction for the development of the user experience through Slate and AdvantageDesign Group software (digital platforms) for incoming students and TU professional staff users. Serve as an advanced functional user of digital platforms, such as Slate, for orientation registrations and communications. Work in collaboration with University Admissions and Academic Advising to ensure accurate setup of all orientation registration processes. b. Oversee communications campaigns for all orientation and incoming student-related communications through the Slate and Salesforce platforms, as well as social media. Expand the scope of New Student and Family Programs' communication campaigns to students through Slate, Salesforce, the NSFP website, and social media using data analytics and performance data. c. Collaborate with Administration & Finance to serve as the New Student & Family Programs' Financial Reconciler to coordinate and reconcile financial transactions with the Student & University Billing Office and TU's Financial Services/Deposit Management System (DMS). Ensure that proper budget management practices are met by reconciling and monitoring all point-of-sale transactions through Slate and manage all PCI compliance expectations set forth by the University related to point of sale operations. d. Assist with budget review, financial reporting, purchase requisitions and orders, and planning for the department. Work with Procurement to follow procedures for large purchases and requisitions, assist with contract execution, and manage orders and payments for all catering for the department. Provide oversight of the student employee payroll, onboarding, and timekeeping processes. e. Provide excellent customer service for all incoming students and their families, campus stakeholders, and community members in the office and during orientation programs. Manage front desk staffing, phone calls, and emails to the department. Independently handle procedural and substantive matters and inquiries or refer to others as appropriate. The work hours for this position may include evenings and weekends as needed. Telework may be available for this position up to two days per week following the completion of 90 days of service in good standing.

Qualifications and Skills Required Qualifications:

Bachelor's degree Two years of customer service experience Experience with social media and marketing Experience with administration of Customer Relationship Management software or software operating systems

Preferred Qualifications:

Experience in higher education service setting Experience with Slate, Salesforce, AdvantageDesign Group, and PeopleSoft systems Experience with supply tracking, inventory and management Experience with supervision of student employees in a collegiate environment At least two years of social media and marketing experience Salary and Benefits Targeted hiring range is $55,000 - $60,000 and full university benefits that include 22 days of annual leave, up to 17 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, please click here. TU also offers a variety of great perks and discounts, which can be found here. For consideration, please submit a cover letter and resume with your online application. This position will be open for a minimum of 14 days.

Organization:

 Student Affairs Division

Primary Location:

 Main Campus

Job Posting:

 Apr 2, 2026