Communications Specialist II

Under direction of the Executive Director leads the development and execution of communication strategies utilizing electronic, print, video, and social media resources. Implements and manages social content and campaigns and special communications projects to enhance the organization's brand, while increasing engagement and evaluating results. S erves as a Baltimore County Public Schools (BCPS) event specialist, supporting the coordination of systemwide events. Performs other duties as assigned.

MINIMUM QUALIFICATIONS

:

Education, Training and Experience :

Bachelor's degree in communications, PR, business or related field. Four years' related experience. Experience with school system operations preferred. Portfolio required at time of interview.

Licenses and Certificates:

N/A Knowledge, Skills, and Abilities :

Thorough knowledge of the principles and practices of public communications and public relations. Thorough knowledge of English grammar, punctuation, usage and style. Knowledge of the development of informational materials. Knowledge of publication design, editing, and production. Demonstrated skill in composing clear, effective and appropriate correspondence and other written materials. Knowledge of and ability to use content management system as well as tools, such as Hootsuite, to publish content to social media channels. Knowledge of managing multimedia assets, such as video, for use within web pages, in newsletters, and on social media. Knowledge of BCPS operations, systems, policies, and programs. Demonstrated organizational skills and attention to detail required. Skill in communicating with the public. Excellent human relations skills. Ability to establish effective working relationships with the public, executive staff members and peers.

PHYSICAL AND ENVIRONMENTAL CONDITIONS

: The work of this class is generally sedentary. Work involves occasional travel to offices and schools throughout Baltimore County.

CONDITIONS OF EMPLOYMENT

: Employees may be required to work beyond their normally scheduled hours with little or no advanced notice. Work schedule will include nights, occasional weekends, and travel. Citizenship, residency or work VISA in United States required

BENEFITS

BCPS offers a comprehensive benefits program for eligible employees including options for medical plans, dental plans, vision, life insurance, flexible spending accounts, disability coverage, and 403(b)/457 plans. Other benefits include paid vacation, paid holiday's, sick, personal business, and bereavement days, and flexible leave options such as FMLA, sick bank, and board approved leaves. All new hires will attend a benefits meeting upon hire. Visit the BCPS website for additional information about benefit plans for BCPS employees at https://www.bcps.org/hr/compliance/benefits_and_retirement This class specification defines the types of duties and level of difficulty of work required of positions in this title. It shall not be held to exclude duties not mentioned nor limit the right of management to assign work to employees.

RETIREMENT

Eligible for the

Baltimore County Employees' Retirement System GRADE:

Grade 05 - 12

Month OPE Pay Scale SALARY:

$77,477 to $124,622 (Annual Salary Scale for Exempt 12-Month Employees Represented by

BCPSOPE 2025-2026

Effective January 1, 2026) Visit the BCPS Office of Payroll website for additional information on pay scales, other compensation and leave accruals at www.bcps.org/operations/fiscalservices/payroll .

OTHER COMPENSATION

This position may be eligible for comp time. Visit the BCPS website to review the OPE Master Agreement for additional information at https://www.bcps.org/cms/One.aspx?portalId=2828&pageId=69996497 .

FLSA Status:

Exempt Application Instructions Please read and carefully follow the instructions provided below. Applicants are required to have a completed application on file for employment with Baltimore County Public Schools (BCPS). Information on your resume and application must match. This information is necessary for salary determination should you receive an offer of employment. Professional references must be submitted to complete your application. Examples of professional references include current and former principals, supervisors, managers, mentor teachers and university/college supervisors. Personal references from colleagues, friends, community members, etc. will not be accepted. Be sure to account for all periods of employment and unemployment. Failure to complete all fields of the "Work Experience" section of the application may result in your application not being considered. A resume will not be the only document considered in determining your qualifications for a position. You MUST attach your unofficial transcript(s) or license(s) to your application if you are applying for a position as a teacher or position which requires Licensure/Certification.

Pre-Employment Requirements:

All people employed by the Baltimore County Public Schools, regular and temporary, are required to be fingerprinted and have a criminal background investigation (per COMAR) completed. The fee charged for fingerprinting is $109. Anyone offered employment is required to provide proper identification and documentation of eligibility for employment in the US. If you have military experience, you will be asked to provide a copy of DD214. Official transcripts will be required upon hire and must be sent via escript/clearinghouse from your university. Some positions will require employees to undergo a physical examination and/or drug testing. All newly hired personnel must attend a Benefits and Retirement Orientation meeting. Additional job verification will be required for salary credit.

Contact Information Office of Staffing & Licensure Phone:

443-809-7872

Email:

sstahl@bcps.org This document describes the duties and responsibilities of a position or group of positions. It shall not be held to exclude duties not referenced nor limit the right of management to assign work to employees.

EXAMPLES OF DUTIES

Collaborates with leadership to develop and implement a broad social media strategy for Baltimore County Public Schools, employing the use of multiple social media tools to share information and engage the community. Leads writing, editing, reviewing, and modifying content; scriptwriting and interviewing for video productions; assisting in determining news coverage; maintaining web pages; and monitoring stakeholder engagement and perception of the system. Applies creative judgment and skill in preparing communication materials. Develops letters, notices, web pages, and newsletter-type publications. Meets the social media messaging expectations of the system with respect to tone, content and frequency of posting, reflective of best practices and platform-specific audience dynamics. S erves as BCPS event specialist, supporting the coordination of systemwide events (awards, programs, groundbreakings, ribbon cutting, press conferences). Develops related media items, publications and other communication tools. Serves as specialist for production and distribution of BCPS informational and promotional materials. Provides leadership and editorial direction and coordinates production of content for systemwide multimedia products. Develops engaging content for distribution across social media channels (e.g., Facebook, Twitter, Instagram, BCPS website, BCPS-TV). Collaborates with BCPS offices and departments to develop and implement communication and engagement plans for system projects and initiatives. Writes, edits, reviews and publishes a variety of content, posts and system messages. Compiles and analyzes monthly and annual reports to monitor social media, newsletter, blog, and website performance and trends. Assesses need for, plans, creates, coordinates and evaluates communication strategies and channels to improve communications, with particular emphasis on strengthening engagement with the community. Maintains content management systems, databases and editorial calendars. Provides clear, concise written content for both electronic and printed media, adhering to production and editorial calendars and maintaining editorial standards of quality and accuracy. Supports the planning process for systemwide events including award programs, groundbreaking ceremonies, press conferences, and BCPS festival. Assists graphic design specialist in the overall design and production of digital content for system publications, website, blogs, and social media channels. Performs other duties of similar scope and complexity as required.