Communications Associate

JOB The City of Brooklyn Park is seeking an energetic and inclusive Communications Associate to lead our city-facing social media initiatives by creating a cohesive voice for the City across Facebook, Instagram, LinkedIn, and X. In this dynamic role, you are responsible for ensuring our digital content reflects and engages all segments of our community by collaborating on high-impact video productions, writing compelling copy, designing graphics, and handling the creative layout of our digital publications.

EXAMPLE OF DUTIES

Engage with online communications, manage social media accounts, and analyze metrics to optimize social media presence. Develop engaging and shareable content tailored for various social media platforms to increase city visibility and engagement. Plan social media campaigns to drive traffic, leads, and conversions. Build relationships with the audience by responding to comments and messages to assist with building a positive brand image. Monitor social media metrics, analyze campaign performance and provide regular reports to evaluate the effectiveness of strategies. Format reports and/or publications for print. Prepare department reports and budget books Provide website management. Create new webpages, edit webpages, and copywriting Assist communication leadership in developing a strategic plan that aligns with the overall marketing objectives. Stay up to date on social media trends, algorithms, changes, and industry developments to adapt strategies. Assist with internal and external communication projects. Create social media and digital graphics. Copywriting for social media, emails and newsletters. Capture and edit video content for events and advertising. Photograph events for social media content and edit photos. Support department communications for Police, Fire, Public Works, Community Development, Finance, Administration and Recreation & Parks. Perform other duties as assigned.

SUPPLEMENTAL INFORMATION

Resume Requested To help us evaluate candidates' education, experience and skills, we are asking all candidates to provide a resume for this position

Department/Division:

Administration Department/Communications Division We welcome applications from all individuals, including (but not limited to): people of all abilities, persons of color, Veterans, LGBTQ+ and women. If you need these materials in an alternate format or if you have a disability-related need and need assistance with the application process, please contact Human Resources at either 763-493-8016 or via e-mail at HumanResources@brooklynpark.org.