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Social Media & PR Specialist
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Shepherd of the Hills Development LLC
Branson, MO (In Person)
$46,000 Salary, Full-Time
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Job Description
Social Media & PR Specialist 5586 West 76 Country Boulevard, Branson, MO 65616 $40,000
The ideal candidate is a skilled communicator and storyteller who is deeply familiar with social media trends, public relations best practices, and community outreach. If you are passionate about engaging audiences, developing content that resonates, and cultivating positive public perception, we'd love to hear from you. Key ResponsibilitiesSocial Media Develop, implement, and manage our organic social media strategy across platforms (e.g., Instagram, Facebook, and TikTok). Create and schedule original, engaging, and brand-aligned content (including copy, graphics, photos, videos, and reels). Monitor social channels, respond to comments/messages, and engage with followers in a timely and authentic manner. Track and analyze performance metrics (reach, engagement, growth, etc.) to optimize campaigns and report results. Stay up-to-date with current social media trends, algorithm updates, and industry developments. Collaborate with internal teams to support product launches, promotions, events, and initiatives. Respond to reviews left on TripAdvisor, Google, and more. Public Relations & Community Engagement Draft and distribute press releases, media kits, and official statements to local and industry media. Build and maintain relationships with journalists, influencers, and community stakeholders. Organize and attend local events, media opportunities, and community outreach initiatives to represent the brand. Identify PR opportunities and pitch story ideas to media outlets. Ensure consistent brand messaging across all external communications. Qualifications Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field (or equivalent experience). 1+ year of experience in social media management and/or public relations. Strong writing, editing, and storytelling skills with keen attention to detail. Proficiency in social media tools and platforms (e.g., Meta Business Suite, Hootsuite, Canva, Later, etc.). Basic graphic design and video editing skills are a plus. Excellent interpersonal skills and ability to build relationships with diverse stakeholders. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Passion for social media, branding, and community involvement. Preferred Skills (Not Required) Experience with paid social media advertising. Familiarity with SEO, Google Analytics, and Adobe. Existing media and influencer contacts.
- $52,000 a year
- Full-time $40,000
- $52,000 a year
- Full-time Position Overview We are seeking a creative, strategic, and results-driven Social Media and Public Relations Specialist to join our growing team.
The ideal candidate is a skilled communicator and storyteller who is deeply familiar with social media trends, public relations best practices, and community outreach. If you are passionate about engaging audiences, developing content that resonates, and cultivating positive public perception, we'd love to hear from you. Key ResponsibilitiesSocial Media Develop, implement, and manage our organic social media strategy across platforms (e.g., Instagram, Facebook, and TikTok). Create and schedule original, engaging, and brand-aligned content (including copy, graphics, photos, videos, and reels). Monitor social channels, respond to comments/messages, and engage with followers in a timely and authentic manner. Track and analyze performance metrics (reach, engagement, growth, etc.) to optimize campaigns and report results. Stay up-to-date with current social media trends, algorithm updates, and industry developments. Collaborate with internal teams to support product launches, promotions, events, and initiatives. Respond to reviews left on TripAdvisor, Google, and more. Public Relations & Community Engagement Draft and distribute press releases, media kits, and official statements to local and industry media. Build and maintain relationships with journalists, influencers, and community stakeholders. Organize and attend local events, media opportunities, and community outreach initiatives to represent the brand. Identify PR opportunities and pitch story ideas to media outlets. Ensure consistent brand messaging across all external communications. Qualifications Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field (or equivalent experience). 1+ year of experience in social media management and/or public relations. Strong writing, editing, and storytelling skills with keen attention to detail. Proficiency in social media tools and platforms (e.g., Meta Business Suite, Hootsuite, Canva, Later, etc.). Basic graphic design and video editing skills are a plus. Excellent interpersonal skills and ability to build relationships with diverse stakeholders. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Passion for social media, branding, and community involvement. Preferred Skills (Not Required) Experience with paid social media advertising. Familiarity with SEO, Google Analytics, and Adobe. Existing media and influencer contacts.
Job Type:
Full-time Pay:
$40,000.00- $52,000.