Job Description
Digital Marketing & Communications Specialist
TOUGALOO COLLEGE - 3.9
Tougaloo, MS Job Details Full-time $35,000 - $40,000 a year 12 hours ago Benefits Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Parental leave Vision insurance Professional development assistance Flexible schedule Life insurance Retirement plan Qualifications Google Workspace Branding CSS Writing skills Graphic design Visual design Bachelor's degree SEO Marketing analytics Productivity software HTML Analytics Full Job Description Job Summary The Digital Marketing & Communications Specialist leads the creation, management, and execution of Tougaloo College's digital presence. This role drives brand visibility, audience engagement, and strategic communications across web, social media, email, and multimedia platforms. The ideal candidate is a creative, technically skilled storyteller who thrives in a fast-paced, collaborative environment and produces high-quality, brand-aligned content. Responsibilities Create and publish engaging content across web, social media, email, and multimedia platforms Draft institutional communications (press releases, web copy, campaigns, speeches, etc.) Design digital assets (graphics, presentations, newsletters, infographics) Produce multimedia content (photography, video, reels) to enhance engagement Website & Digital Management Maintain and update website content, ensuring accuracy, accessibility, and brand consistency Apply basic HTML/CSS and manage CMS platforms (e.g., Drupal) Implement SEO strategies and analyze performance using tools like Google Analytics Social Media & Email MarketingStrategic Communications & Advancement Support Manage institutional social media channels and audience engagement Develop and execute email campaigns (e.g., Constant Contact/Mailchimp) Track analytics and provide insights to improve performance Execute multi-channel campaigns supporting enrollment, fundraising, and institutional goals Develop donor and alumni communications (annual reports, campaigns, events) Collaborate across departments to identify and amplify institutional stories Support communications for major events (Commencement, Founders' Week, etc.) Requirements Education & Experience Bachelor's degree in Communications, Marketing, Digital Media, or related field Minimum 3 years of experience in digital communications or content creation Technical Skills CMS experience (Drupal preferred), basic HTML/CSS
Social media and email marketing platforms Canva and/or Adobe Creative Suite Google Analytics and SEO knowledge Microsoft Office & Google Workspace Preferred Skills Photography/videography and video editing Podcasting or short-form video content creation Digital signage or emerging media tools Professional Competencies Strong writing, editing, and visual design skills Ability to manage multiple projects and meet deadlines Creative, strategic thinker with strong storytelling ability Collaborative, self-directed, and detail-oriented Commitment to the mission and legacy of Tougaloo College Additional Information Some travel, evening, and weekend work required Duties may evolve based on institutional needs Pay:
$35,000.00 - $40,000.00 per year Benefits:
401(k) Dental insurance Flexible schedule Health insurance Life insurance Paid time off Parental leave Professional development assistance Retirement plan Tuition reimbursement Vision insurance Work Location:
In person
