Communications Specialist, Outpatient Rehab

St. Luke's is proud of the skills, experience and compassion of its employees. The employees of St. Luke's are our most valuable asset! Individually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care. The Communications Specialist supports the Physician & Community Relations Manager and Marketing Team with the implementation of Physical Therapy @ St. Luke's social media strategies, including engaging with our online communities, delivering customer service support, executing tactics to increase brand presence and affinity on social media, and assisting with content creation.

JOB DUTIES AND RESPONSIBILITIES

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company's social content.

Writing:

will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Maintain and update the information on the Physical Therapy at St. Luke's (PT@SL) website as needed. Completing Google website analytics and research to increase more traffic to the website. Maintain, monitor and update the PT@SL Facebook page with posts as needed. Maintain, monitor update the PT@SL Instagram and Twitter page with posts as needed Setting up and supervising photo shoots at all facilities as needed. Creating and updating a database for raffle vouchers; sending information out to the public as directed. Creating and updating flyers, brochures, and pamphlets as needed. Monitor Google and Yelp reviews weekly. Collect all patient surveys from each clinic monthly and analyze the data regarding "Why Patient's Chose PT@SL", survey scores, and collecting the patient emails. Obtain information for framing anatomy posters at clinics and dropping them off to be framed . Send monthly email blasts to patients updating them on our services, etc.

PHYSICAL AND SENSORY REQUIREMENTS

Sitting for up to 8 hours per day, 3 hours at a time. Consistent use of hands and fingers for typing, telephone, data entry, etc. Occasional twisting and turning. Uses upper extremities to lift and carry up to 10 pounds. Stoops, bends and reaches above shoulder level to retrieve files. Hearing as it relates to normal conversation. Seeing as it relates to general vision. Visual monotony when reading reports and viewing computer screen.

EDUCATION

Undergraduate degree preferred, with a major or significant course work in Marketing, Business Administration.

TRAINING AND EXPERIENCE

Must be proficient with Excel, and Word. Access database experience is helpful. Candidate must be proficient in organizing files, data entry, statistical analysis, answering/directing phone calls, and tracking deadlines. Please complete your application using your full legal name and current home address. Be sure to include employment history for the past seven (7) years, including your present employer. Additionally, you are encouraged to upload a current resume, including all work history, education, and/or certifications and licenses, if applicable. It is highly recommended that you create a profile at the conclusion of submitting your first application. Thank you for your interest in St. Luke's!! St. Luke's University Health Network is an Equal Opportunity Employer. Founded in 1872, St. Luke's University Health Network (SLUHN) is a fully integrated, regional, non-profit network of more than 23,000 employees providing services at 16 campuses and 350+ outpatient sites. With annual net revenue in excess of $4 billion, the Network's service area includes 11 counties in two states: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe, Schuylkill and Luzerne counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. St. Luke's hospitals operate the largest network of trauma centers in Pennsylvania, with the Bethlehem Campus being home to St. Luke's Children's Hospital. SLUHN is the only Lehigh Valley-based health care system to earn Medicare's five-star ratings (the highest) for quality, efficiency and patient satisfaction. It is both a Leapfrog Group and Healthgrades Top Hospital and a Newsweek World's Best Hospital. The Network's flagship University Hospital has earned the 100 Top Major Teaching Hospital designation from Premier 13 times total and eleven years in a row, including in 2023 when it was identified as THE #4 TEACHING

HOSPITAL IN THE COUNTRY.

In 2021, St. Luke's was identified as one of the 15 Top Health Systems nationally. St. Luke's is the ONLY health care institution in the Lehigh Valley to be named a Top Workplace regionally repeating the exclusive honor for the third year in a row. Also, for the third straight year, St. Luke's has been a Top Workplaces in the Philadelphia Region by the Philadelphia Inquirer, ranking 9th in the large employer category for 2025 and the only health care system in PA to receive this award. In 2025, St. Luke's was recognized as a national Top Workplaces by USA Today, three years in a row, including the 3rd best health care system in the nation in 2023 and 2024. Lastly, in 2025, St. Luke's was named a Top Workplace in New Jersey for the third year in a row. Learn More Here.