Marketing and Communications Specialist

Marketing and Communications Specialist University of Washington - 4.1 Seattle, WA Job Details Full-time $60,780 - $91,164 a year 15 hours ago Qualifications Usability testing Photography Web accessibility AP style Website maintenance Website management Bachelor's degree in communications Marketing Event coordination Writing skills Content editing Content writing Social media marketing strategy development Email marketing campaigns Mid-level Customer inquiry handling Bachelor's degree in marketing Customer segmentation Bachelor's degree in journalism Canva Bachelor's degree Calendar management Journalism Content scheduling Newsletters (communication methods) Communications Videography Marketing analytics A/B testing Digital marketing performance monitoring Training Cross-functional collaboration 2 years HTML Cross-functional communication Analytics Full Job Description Job Description The Marketing and Communications Specialist is responsible for producing and managing the College's social media content and website content. This position also manages the proofing and approving of email newsletters across the College and produces College-wide digital newsletters, and will provide minimal support to the Advancement team as needed (e.g., supporting occasional events, etc.). This position is a key communicator and coordinator across multiple teams in the Dean's Office and across the College's many units. They must have strong editing and writing skills, interpersonal skills, the ability to move several tasks forward simultaneously, and the flexibility, creativity and customer service-oriented values to interact with the College's many audiences.

Duties & Responsibilities:

Social Media (30%) Manage the College's social media accounts, including the content calendar. Serve as the primary creator of social posts and lead strategist for how to effectively reach key audiences. Collaborate with social media managers across College and UW units to effectively share and amplify content across our channels. Use data, metrics and industry knowledge to make content recommendations to increase social media traffic and engagement. Email Marketing (30%) Review and approve digital newsletters produced by the College's unit partners and sent through the UW's email marketing platform. Assist with producing the College's newsletters, event invites and other email communications. Together with the Director of Marketing, explore best practices for email marketing tactics including personalization, audience segmentation, A/B testing, etc. Analyze email data and use insights to modify campaigns and strategies to enhance performance and engagement. Web (30%) Answer basic questions and requests from the customer support inbox. Proof and approve College website edits. Assist partner units to ensure consistently strong website content. Together with the Web Design Specialist, conduct training for unit web editors, ensure new web features work as they should through testing, conduct informal user testing, add and remove users from unit sites and help with bugs that don't require code fixes. Contact units to collaboratively update sites according to best practices. Format web content. Post relevant, external stories to the College website and ensure the homepage is refreshed with featured stories, calendar items and other key elements. Coordination and Administration (5%) Manage the Marketing and Communication team's general email inbox, routing messages as appropriate. Manage the College events calendar and work with units across UW to promote events. Respond to requests for information and develop correspondence as needed. Assist with orders and purchases. Help schedule team events. Other duties as assigned (5%)

Minimum Qualifications:

Bachelor's degree in communications, journalism, marketing, or other related field and at least two years of related work experience. Equivalent experience can substitute for degree requirement. Additional Qualifications. Must have strong writing, editing, and proofreading skills and experience using Associated Press Style. Demonstrated experience managing social media platforms in a professional and engaging manner.

Desired Qualifications:

Email marketing Canva Basic HTML User experience testing Web analytics Web accessibility

Photography and Videography Compensation, Benefits and Position Details Pay Range Minimum:

$60,780.00 annual

Pay Range Maximum:

$91,164.00 annual

Other Compensation:

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America) Temporary or Regular? This is a regular position FTE (Full-Time Equivalent): 100.00%

Union/Bargaining Unit:

Not Applicable About the UW Working at the University of Washington provides a unique opportunity to change lives - on our campuses, in our state and around the world. UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty. Our Commitment The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81 . To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or . Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .