Content Creator

This role is based in Chicago, Illinois. The Content Creator is a hands-on, creative storyteller responsible for producing engaging, platform-specific content across Vera Bradley's priority social channels, including Instagram and TikTok. This role plays a critical part in bringing the brand to life through content that is culturally relevant, on-trend, and tailored to how audiences engage on each platform. Reporting to the Social Media & Influencer Manager, this role executes the social strategy through the development, capture, and editing of short-form video and static content. This individual understands the distinct role each channel plays and creates content accordingly ensuring we are not duplicating content across platforms but optimizing how audiences consume content on each.

ESSENTIAL DUTIES & RESPONSIBILITIES

(

Note:

Other duties may be assigned) To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Content Creation and Execution Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling Execute against the content calendar with timely, on-brand delivery of assets Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed Comfortable both behind and in front of the camera is a plus, with the ability to confidently create on-camera content when needed Channel Strategy and Trend Application Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches) Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation Identify opportunities for reactive and real-time content that drives relevance and engagement Continuously test and evolve content formats based on performance and platform best practices Collaboration and Content Operations Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling Organize and maintain content libraries to support ongoing and future needs Performance and Optimization Apply performance insights and engagement trends to inform and improve creative output Contribute ideas that support audience growth, engagement, and brand relevance

EDUCATION AND/OR EXPERIENCE

Bachelor's degree in design, marketing, communications, or a related field preferred 1+ years of experience in social-first content creation within fashion, lifestyle, or consumer brands Portfolio showcasing platform-specific content across Instagram and TikTok (required for application)

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, or similar) Deep understanding of platform behaviors, trends, and content formats Comfortability being on camera and representing the brand in content is a plus Strong creative instincts, attention to detail, and ability to work in a fast-paced environment Excellent organization and follow through skills. Ability to work with minimal direction, showing strong initiative. Excellent interpersonal, written and verbal communication skills including presentation skills. Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact, and resourcefulness. Strong team player.

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Office environment. Utilizing a computer over 55% of time; utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the day. Strong sensory skills, such as good eyesight, good hearing, and dexterity. Ability to operate office equipment, including computers, copiers, fax machines, and phones. Occasional travel required for Company business. We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future. Health Benefits Vera Bradley offers a variety of medical, dental and vision programs to meet your family's health care needs. Medical plan options including both a

HDHP/HSA

plan and a PPO plan Dental Vision Flexible spending accounts Survivor Benefits Life insurance provides peace of mind for your family should the unexpected happen. Employer provided 2X your salary in life insurance Accidental Death and Disability insurance Voluntary life insurance for you, your spouse and your children Income Protection If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you. Short-term disability Long-term disability Retirement Plan The Vera Bradley 401k plan helps you accumulate savings for retirement 401k with generous company match, immediate vesting (age and service requirement) Strong line up of professionally managed funds Safe-harbor plan design Paid Time Off Enjoy generous time off programs. Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more 9 paid holidays a year Paid bereavement leave Give Back Opportunities Vera Bradley offers the opportunity to serve your community. Voluntary Time Off Holistic Wellness Access to a variety of financial, physical, and mental wellness experts Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services Opportunities for leadership development, skill development and career advancement Product Discount Generous employee discount on Vera Bradley products Ancillary Benefits and Programs Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac Equal Opportunity Employer/Vets/Disabled Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy Know Your Rights:

Workplace Discrimination is Illegal (in English)

Know Your Rights:

Workplace Discrimination is Illegal (in Spanish) Pay Transparency (in English) Pay Transparency (in Spanish) E-Verify Participation Poster Right to Work Poster (English) Right to Work Poster (Spanish) California Privacy Notice If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address. Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

$50,500.00 - $75,700.00 Vera Bradley's compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable. Vera Bradley began as an instinct. An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world — specifically a more beautiful world of bags and travel accessories. They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles. We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them. Vera Bradley designs for you, because Vera Bradley is you. And you are your own muse.