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Social Media Manager/Content Creator

Job

Once Upon a Child Canton

Canton, MI (In Person)

Part-Time

Posted 2 weeks ago (Updated 3 days ago) • Actively hiring

Expires 7/24/2026

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Job Description

Overview:
Once Upon A Child Troy is looking for a creative and organized Social Media Manager to help drive brand awareness, customer engagement, and foot traffic through impactful online content. The ideal candidate is passionate about resale, family-friendly shopping, and community building.
Key Responsibilities:
Develop and manage a monthly social media content calendar (Instagram, Facebook, TikTok, X) Create and schedule engaging posts, reels, stories, and carousels aligned with seasonal events, promotions, and brand voice Grow and manage online community engagement (responding to DMs, comments, tags, and reviews) Photograph merchandise, new arrivals, store events, and create branded graphics Analyze insights and metrics weekly to adjust strategies for maximum engagement and reach Collaborate with the store team to promote trade events, sales, and in-store experiences Support paid ad campaigns (boosted posts, giveaways) when needed Stay updated on social media trends, resale industry trends, and platform updates Email and Text message campaigns
Website Updates Requirements:
1-2 years of experience managing social media for a business (retail or resale preferred) Strong content creation skills (photography, video editing, Canva or similar tools) Understanding of SEO, hashtags, and basic ad strategies Excellent writing and communication skills Highly organized, self-motivated, and able to work independently Familiarity with children's apparel and resale trends is a plus!
Preferred Skills:
Experience with Meta Business Suite, TikTok Business tools Light graphic design or video editing experience Basic knowledge of store events and community engagement marketing
Schedule:
10-15 hours per week (flexible, but must be available to post during peak hours and cover major store promotions/events)
Compensation:
Hourly based on experience Employee store discounts and performance bonuses available
Pay:
$16.00 - $18.00 per hour
Benefits:
Employee discount Flexible schedule
Work Location:
In person