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Job Description
JOB One City. Informing, Engaging, Inspiring. Shape how an entire community connects with its local government. As the City's Digital Communications Strategist, you'll lead the strategy behind the digital platforms residents rely on most—including the City website, social media channels, and email communications. You'll oversee the governance, performance, and continuous improvement of these platforms, ensuring they are accessible, user-friendly, and aligned with organizational priorities and community needs. In this highly collaborative role, you'll establish digital communication standards and best practices, provide guidance to departments across the organization, and develop content strategies that educate, engage, and inform. You'll champion innovation by identifying opportunities for new technologies, platform enhancements, and improved digital experiences that make it easier for residents to access services and information. You'll also serve as a trusted leader during high-profile initiatives, emergency response situations, and urgent public messaging, using strong editorial judgment and strategic thinking to strengthen the City's digital presence and build public trust. Why This Role Matters The City's digital channels are often the first place residents turn for information, services, and connection. In this role, you'll shape how the community experiences local government—ensuring communications are clear, timely, and accessible while creating meaningful engagement and helping residents stay informed, connected, and supported. •Please note: City Council has approved a Living Wage increase, and the salary shown in this posting will take effect beginning July 1. •
EXAMPLE OF DUTIES
Website Serves as primary strategist and content manager for the city's website. Maintains and continuously improves the city website in accordance with communications goals, accessibility standards, visual standards, and customer service priorities. Supports and guides approximately 25 content managers across all city departments by providing training, direction, governance, and platform standards. Identifies and evaluates opportunities for website improvements and leads major platform enhancements, upgrades, and long-term digital improvements on an ongoing basis. Oversees website governance, accuracy, user experience, search optimization (SEO), content structure, and service delivery to ensure residents can easily access information and city services. Leads compliance with digital accessibility standards across platforms and supports organization-wide accessibility best practices. Manages vendor relationships, platform contracts, and external partners related to website services and digital communication systems. Monitors website performance, audience behavior, keyword research, and analytics to identify opportunities for improvement and optimize digital engagement and customer experience. Social Media Develops and executes strategic social media plans that support City initiatives, public engagement, and organizational priorities. Creates editorial calendars, campaign strategies, and audience engagement plans to ensure proactive, consistent, and effective communication across platforms. Creates, edits, and manages content for social media platforms and coordinates multimedia production for digital storytelling, campaigns, and public information efforts. Supports governance and strategy for departmental social media accounts across the organization, including training, standards, and oversight for power users managing platforms for other departments. Ensures messaging is responsive, approachable, and consistent across social media platforms with a strong understanding of tone, voice, and audience, balancing engagement, education, transparency, professionalism, and alignment with citywide standards, brand expectations, and communications goals. Monitors platform performance, digital trends, algorithm changes, and emerging best practices to continuously improve strategy and effectiveness. Serves as a key communications lead during emergency response situations, supporting urgent public messaging and time-sensitive decision-making across digital platforms. Email Marketing Leads strategy and execution for citywide email marketing efforts, including newsletters, campaign messaging, resident updates, and audience engagement communications. Develops content plans and messaging strategies that support City priorities, strengthen direct communication with residents, and drive meaningful follow-up engagement across initiatives and public outreach efforts. Creates and manages editorial calendars, audience segmentation strategies, campaign planning, and follow-up communication workflows to improve reach, responsiveness, and engagement across email platforms. Supports public engagement efforts by developing email communication strategies that encourage participation, provide timely updates, and maintain ongoing connection with residents before, during, and after community initiatives, meetings, and campaigns. Uses analytics, open rates, click-through rates, and audience behavior to optimize performance, improve effectiveness, and support long-term communication goals. Ensures email communications are consistent with citywide messaging, visual standards, accessibility requirements, and customer service expectations.
SUPPLEMENTAL INFORMATION PHYSICAL DEMANDS
Office Work:
Sedentary, involving prolonged sitting, computer use, telephone and office equipment operation, and standard office tasks. Requires visual acuity, hearing, and manual dexterity for reviewing documents, analyzing data, and completing administrative responsibilities.
Field Work:
Exposure to various weather conditions for various events and site visits. Such work may require standing, walking, stooping, kneeling, crouching, reaching, pushing, pulling, and lifting or carrying objects up to 10-20 pounds occasionally. Employees may encounter uneven terrain and must use appropriate personal protective equipment.
General Requirements:
All work is performed in compliance with applicable State and Federal OSHA regulations , including hazard communication, personal protective equipment, and slip, trip, and fall prevention.
WORKING CONDITIONS
Required office-based work utilizing standard office equipment in a climate-controlled setting and adhering to applicable safety and ergonomic guidelines. Site visits and community events may require exposure to outdoor conditions, traffic, noise, and uneven terrain, and occasional standing, walking, or lifting of light materials with appropriate safety measures in place. The position functions in a fast-paced, collaborative, and public-facing municipal environment, involving interaction with elected officials, employees, community members, and external partners. Employees may regularly address complex compliance issues and complaints and may encounter individuals who are upset, frustrated, or dissatisfied. The position requires the ability to remain professional, exercise sound judgment, and apply conflict resolution techniques while resolving concerns.
