Content and Social Media Manager

Content and Social Media Manager Ripstop by the Roll - 2.8 Durham, NC Job Details Full-time $55,000 - $65,000 a year 21 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Qualifications Photography Sewing Community management Visual storytelling Stitching Product photography Canva Video communication Brand storytelling Facebook Promotional video projects Full Job Description Apply here: https://ripstopbytheroll.com/pages/social-media-and-content-manager 1. Role Overview The Social Media and Content Manager will own the creation, execution, and performance of our organic content engine, transforming our products, expertise, and customer stories into consistent, high-quality content that drives awareness, engagement, and revenue growth. Content has been a persistent bottleneck across key growth channels including paid ads, organic social, product education, and emerging media formats. This gap is limiting our ability to scale demand, support product launches, and fully leverage the strength of our brand and customer base. This role exists to remove that bottleneck by bringing dedicated ownership to content production and distribution. The ideal candidate is both technically skilled and creatively driven—capable of producing high-quality photo and video assets while translating complex, technical topics into clear, engaging, and socially native content. They are a maker at heart, a strong communicator, and someone who motivated by community. 2.

Core Responsibilities Content Management:

High-converting ad content Product Photos In-house Photography Short Form Video Production Social Video Production Storing and cataloging content

Social Media Management:

In charge of: Facebook, Instagram, Youtube, Reddit and Google Business Managing content schedule Publish content to latest standards for maximum engagement Manage comments and interactions Keeping RBTR relevant by being active on key accounts Manage the inbox of all associated platforms 3. Key Performance Indicators The following list is demonstrating the KPI's you may have. Part of the onboarding process is defining which KPI's make sense and which ones you would like to choose.

KPIs:

Follower Count Channel Consistency Engagement Rate Follower Growth Audience Retention Site visits from social Contribution to campaign performance 4. Scope of Ownership This role owns: Organic social channels Social community engagement Content calendar and publishing Organic content production This role collaborates with: Marketing Director for Emails, Ads, Strategies, Campaigns, and Day-to-Day tasks Senior Product Manager for product launches and technical education CEO for high-level strategy and messaging support 5. Required Skills & Experience Ability to create high-quality photography and video content On-camera presence Strong storytelling and communication skills Skilled maker and DIYer with sewing experience Passionate, tenacious, and driven 6. Preferred Skills (Nice-to-Have) Experience talking about a technical subject Familiarity with Canva, Shopify, Riverside, Experience with influencer or UGC programs 7. Tools & Resources Social platforms Instagram, Facebook, Reddit, Youtube Analytics tools Google Analytics, Polar, Shopify, Content tools/equipment Sony Cameras Adobe Creative Suite Canva Riverside 8.

Compensation Salary:

$55,000 - $65,000 (Based on qualifications and experience)

Benefits:

Medical, dental, and vision insurance Starting with 14 days of paid time off 401(k) retirement plan with company matching 9. What You'll Need to Apply Resume Photography/Videography Portfolio DIY project pictures Apply here: https://ripstopbytheroll.com/pages/social-media-and-content-manager

Job Type:

Full-time Pay:

$55,000.00 - $65,000.00 per year

Work Location:

In person